Calgary Herald : 2018-12-13

YOU : 49 : C5

YOU

YOU C5 THURSDAY, DECEMBER 13, 2018 CALGARY HERALD Research shows that regular use of a hearing aid can help Oticon Opn™: The hearing device that keeps you slow the effects of aging on your brain. fully engaged in life. A growing body of evidence links hearing loss with a higher risk of cognitive decline, which can lead to serious conditions such as dementia. Most recently, a study of dementia prevention, intervention and care in the The Lancet concluded that hearing loss is the biggest modifiable risk factor for later development of dementia.(1) Another study found that people with hearing loss who used hearing aids experienced cognitive decline at a rate similar to people without hearing loss.(2) Scientists concluded that the ability to hear better played a role, but so did the fact that better hearing allowed the subjects to stay involved in life. The Opn device uses BrainHearing™ technology to help you understand and remember more speech, even in noisy environments. Fully and naturally participating in conversations can keep you more connected to the important people in your life. benefits brain health. Better hearing Opn technology upgrades your hearing experience. Oticon, a leader in advanced hearing care for more than a century, believes that more effective and widespread hearing loss treatment could result in a substantial long-term public benefit to brain health. That’s why the company continually explores new ways to make its hearing aids better, more user-friendly, and easily accessible. JOIN US FOR DECEMBER/JANUARY DEMO DAYS! More than just a nuisance. Hearing loss: Hearing loss is a major public health issue, and the most common chronic condition affecting older adults. DECEMBER 2018 16 23 30 17 24 31 18 25 19 26 20 27 21 28 • Approximately 20 percent of Americans live with some degree of hearing loss, according to the Hearing Loss Association of America. • Research indicates that 80 percent of those with hearing loss don’t seek help; usually because of denial, embarrassment, or simply lack of awareness. • In addition to cognitive function, hearing loss has been shown to affect physical health, social skills, family relationships, self-esteem and more. • Studies show that untreated hearing loss can result in depression, poorer job performance and diminished quality of life. JANUARY 2019 1 8 2 9 3 10 4 11 6 7 (1) Source: The Lancet Commissions, “Dementia prevention, intervention and care,” December 16, 2017 (2) Source: Hélène Amieva, “Self-Reported Hearing Loss: Hearing Aids and Cognitive Decline in Elderly Adults: A 25year Study,” Journal of the American Geriatrics Society. 10147222-02_1_1

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