Calgary Herald

BlackRock leader tells CEOs to pursue purpose and profits

- ANNIE MASSA AND ROSS LARSEN

BlackRock chief executive Larry Fink told global chief executives that they need to take a larger role in social and political issues rather than just focusing on profit.

As government­s fail to offer solutions to pressing social problems, people are looking to public and private companies to step in and offer fixes, Fink said in his annual letter to CEOs.

“Stakeholde­rs are pushing companies to wade into sensitive social and political issues — especially as they see government­s failing to do so effectivel­y,” Fink, who oversees almost US$6 trillion at BlackRock, wrote in the letter Thursday.

Fink got a mixed reception from business leaders a year ago when he sent a letter that pressed CEOs to make a more positive contributi­on to society.

Coming from the world’s largest investor, the letter was seen as an inflection point in the long-simmering argument over the state of global capitalism. Chief executives began explicitly talking about their companies’ “purpose” — not just in high-minded mission statements but in government filings and investor reports. Others bristled at Fink’s challenge.

This year’s message is a continued explanatio­n of his evolving view of the role of business.

“As a CEO myself, I feel firsthand the pressures companies face in today ’s polarized environmen­t and the challenges of effectivel­y navigating them,” Fink said. He also pushed back against the notion, long espoused by the economist Milton Friedman, that a company’s only social responsibi­lity is its profits.

Fink also mentioned that millennial workers are demanding new things from the companies where they are employees, customers or shareholde­rs. They make up more than one-third of the workforce, and increasing­ly focus on how companies affect society.

“Profits are in no way inconsiste­nt with purpose,” Fink wrote, adding: “Purpose is not the sole pursuit of profits but the animating force for achieving them.”

Jeff Sonnenfeld, an expert on leadership who teaches at the Yale School of Management, highlighte­d that the letter calls for more than just social responsibi­lity from companies. “Some argue that CEOs aren’t selected to be a political voice. I think that’s wrong.” he said. “It’s part of the job.’’

Fink also returned to a theme he often focuses on: The need for companies to better prepare their employees for retirement.

This is particular­ly important in the U.S., he said, because the shift to defined contributi­on plans is “leaving too many workers unprepared” for retirement.

BlackRock has used its heft to promote policy change in the past year, including voting for a shareholde­r resolution that required gun maker Sturm, Ruger & Co. to be more transparen­t about the safety of its products.

 ?? SAM KANG LI/BLOOMBERG FILES ?? “Purpose is not the sole pursuit of profits but the animating force for achieving them,” wrote BlackRock chief executive Larry Fink in his annual letter to CEOs.
SAM KANG LI/BLOOMBERG FILES “Purpose is not the sole pursuit of profits but the animating force for achieving them,” wrote BlackRock chief executive Larry Fink in his annual letter to CEOs.

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