Indigo selling cannabis accessories online
TORONTO Canadian retail chain Indigo Books and Music Inc. has begun selling cannabis accessories through its new online gifting platform Thoughtfull, marking the retailer’s first foray into the domestic cannabis industry, and making it the first major consumer retailer to offer pot-related products online.
The products — which range from cannabis rolling paper, to jewelry that can store a joint, to cannabis-infused cooking classes — were chosen by 48North, a Toronto-based licensed producer that signed an exclusive curation partnership with Thoughtfull.
“We had been talking about this for two years, wondering how we could work together within the legal framework. It didn’t seem clear and easy,” said Kirsten Gauthier, chief marketing officer at 48North.
“Indigo started selling books about cannabis, and later on, they came to us and said ‘hey, we are trying this new platform called Thoughtfull and we want cannabis accessories to be sold on it.’
“We’re excited to be collaborating with 48North to offer an assortment of high-quality cannabis accessories for gifting,” said Conner Macleod, head of curation for Thoughtfull, in a news release.
Prior to legalization, cannabis accessories were for the most part sold in various independent stores across the country, including stores such as Tokyo Smoke and The
Friendly Stranger. Legal cannabis retailers carry some of the accessories that Indigo’s Thoughtfull platform will have available.
“We went out to 25 of our favourite brands and companies that we’ve met over the course of our voyage in cannabis and we said we would like it to be part of this new catalogue,” Gauthier said.
48North’s accessories brand F8 and its popular designer cannabis brand Sackville & Co. will list products on Thoughtfull.
Gauthier said that the agreement between Thoughtfull and 48North was purely a branding partnership.