Cargill on quest to chomp on fake meat rivals’ market share
Cargill Inc. will launch plant-based hamburger patties and ground “fake meat” products in April, the company said on Monday, challenging Beyond Meat and Impossible Foods for sales in grocery stores, cafeterias and restaurants.
The entry of Cargill, one the world’s largest privately held companies, in the market for imitation meat highlights the growing popularity of plant-based foods and expectations that consumers will continue to gobble up meat substitutes.
The 155-year-old company presents new competition for startups Beyond Meat and privately held, Silicon Valley-based Impossible Foods. Major meat companies including Tyson Foods and WH Group’s Smithfield Foods also sell plant-based products.
Demand for meat alternatives has soared as consumers add plant-based protein to their diets for health reasons and out of concern for animal welfare and environmental damage from livestock farming.
Cargill plans to employ its decades-long experience handling ingredients and buying crops to produce private-label products more efficiently than competitors.
“We believe we’re uniquely positioned to be very effective and efficient in the supply chain,” said Elizabeth Gutschenritter, managing director of Cargill’s alternative protein team.
Cargill will offer customers soy protein or pea protein-based patties and ground products, which can be made into tacos, spaghetti sauce or other dishes. Retailers will be able to sell the products under their own labels.
Beyond Meat products are made from pea protein, while Impossible Foods uses soy protein.
“On both, we’re competing,” Gutschenritter said. “We are offering a portfolio that will encompass both pea and soy formulations.”
North American pea-protein producer Puris is a supplier to Cargill and Beyond Meat. Cargill has announced investments of US$100 million in Puris since January 2018 and benefited from the investment due to limited supplies of pea protein, Gutschenritter said.
“Cargill is a huge organization and so we deal with being both supplier and competitor in a lot of different areas,” she said.
“Being able to have that raw material supply has been helpful for us for sure.”
Cargill is better known for trading crops like corn and soybeans around the world and supplying ground beef than producing plantbased foods. The company said it has invested US$7 billion in animal protein in the last five years.
By comparison, investments in alternative proteins are in the “low single digit percentages,” Gutschenritter said.
“It’s still such a small portion of the investments that we’re making,” she said.