Qual­ico looks for new ways to en­gage cus­tomers as it un­veils mas­ter-planned com­mu­nity in Ch­ester­mere


The pub­lic launch of a new com­mu­nity typ­i­cally at­tracts a large crowd.

At a time when ex­tra pre­cau­tions around gath­er­ings and so­cial con­tact are in place to limit the spread of COVID-19, one de­vel­oper is tak­ing a dif­fer­ent ap­proach to shine a light on the mile­stone for its lat­est com­mu­nity.

The first show homes are now in place for Daw­son’s Land­ing, a new Ch­ester­mere com­mu­nity mas­ter-planned by Qual­ico Com­mu­ni­ties.

Rather than host a pub­lic event that usu­ally brings out hun­dreds of peo­ple, the de­vel­oper is us­ing so­cial me­dia to un­veil its new show home pa­rade.

Each week un­til July 3, one of the builders in the pa­rade will be tak­ing over Qual­ico’s Face­book pro­file (Qual­i­coyyc) to host a Face­book Live for the pur­pose of pro­vid­ing a tour of their new show home.

“In these times we re­ally need to think of new ways to en­gage our cus­tomers, we want peo­ple to know that we are still open for busi­ness,” says Daisy Lieu, mar­ket­ing spe­cial­ist, Qual­ico.

“Daw­son’s Land­ing is a great com­mu­nity with a lot of po­ten­tial for all buy­ers and it is im­por­tant to be able to show­case this, even if we can’t host a big event at this time.”

Us­ing Face­book Live will al­low the viewer to have ask ques­tions and re­ceive real time re­sponses dur­ing the tour, she adds.

The dates and times of each Face­book Live event will be shared on Qual­ico’s Face­book page in ad­vance.

Show homes in Daw­son’s Land­ing in­clude front-drive, sin­gle-fam­ily homes by Nu­vista Homes, Ster­ling Homes, and Broad­view Homes, laned homes by Trico Homes, and du­plexes by Morrison Homes.

Front-drive homes start from the $500,000s, laned homes start from the mid-$300,000s, and laned du­plexes start from the low$300,000s. The com­mu­nity is also of­fer­ing street towns by Tru­man Homes from the low-$300,000s.

Tru­man will be sell­ing into this devel­op­ment from its sales cen­tre in the nearby com­mu­nity of Chelsea.

Some show homes in the com­mu­nity are hold­ing reg­u­lar op­er­at­ing hours while oth­ers are cur­rently by ap­point­ment only. Ei­ther way, Lieu ad­vises peo­ple in­ter­ested in view­ing a show home in-per­son to phone in ad­vance to en­sure the home they are in­ter­ested in view­ing is open.

Vir­tual tours of show homes in this com­mu­nity are also avail­able on the com­mu­nity web­site, livein­daw­son­s­land­

Lieu says Qual­ico in­tends to hold a pub­lic event for Daw­son’s Land­ing some­time in the fu­ture.

“We are re­ally ex­cited about this com­mu­nity,” says Thilo Kauf­mann, general man­ager of ac­qui­si­tions and devel­op­ment for Qual­ico.

“Not only be­cause it is Qual­ico’s first com­mu­nity in Ch­ester­mere but be­cause it will have some in­ter­est­ing el­e­ments,” he adds, sin­gling out “smaller front garage lots by the pond,” as a first for Ch­ester­mere.

“These new lots will re­ally com­ple­ment the open space network, Eco­park, that is a defin­ing fea­ture for our neigh­bour­hood.”

The 108-hectare stretch of land will have 1,305 homes at build out with devel­op­ment ex­pected to un­fold in six phases from the north­east to the south­west.

Morrison, Ster­ling, Broad­view, and Nu­vista have show homes on West Lakeview Drive, while Trico’s are on Daw­son’s Har­bour Vil­las. Tru­man’s sales cen­tre is on Chelsea Road.


Queal­ico Com­mu­ni­ties’ Daw­son’s Land­ing is ex­pected to have 1,305 homes at build­out.

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