Sup­port and Buy Lo­cal: Post­media launches on­line auc­tion in sup­port of lo­cal busi­nesses

Calgary Herald - - FINANCIAL POST - INES MIN

To help sup­port lo­cal busi­nesses dur­ing the COVID-19 cri­sis, Post­media is launch­ing the Sup­port and Buy Lo­cal Auc­tion, a spe­cial on­line event from June 22-29.

The auc­tion will pro­vide busi­nesses the op­por­tu­nity to sell their prod­ucts and ser­vices through Cal­gary’s most trusted me­dia net­work — at a time when in­vest­ment is needed but cash flow is lim­ited.

Busi­nesses can put items from their ex­ist­ing in­ven­tory up for auc­tion. In re­turn, Post­media will pro­vide the full re­tail value of all items sold to­ward fu­ture ad­ver­tis­ing, re­gard­less of the win­ning bids.

“As we have heard from our trusted health care of­fi­cials, Al­berta ap­pears to be ben­e­fit­ting from the dra­matic measures taken by the pub­lic to stem the spread of this virus,” says Dean Jager, di­rec­tor of in­te­grated ad­ver­tis­ing sales at Post­media Net­work Inc. in Cal­gary.

“We are grad­u­ally mov­ing to­ward a new nor­mal, but in the mean­time we still need gen­uinely cre­ative so­lu­tions to help busi­nesses re­cover from the on­go­ing and last­ing im­pacts of the pan­demic.

“Our on­line sale strat­egy has proven to be highly effective in the past be­cause our net­work is a pow­er­ful ve­hi­cle for e-com­merce.

“This is our way to get through this pan­demic to­gether, by of­fer­ing our ser­vices to all our in­cred­i­ble part­ners.”

The auc­tion will not only pro­vide a plat­form for busi­nesses to reach their es­tab­lished cus­tomer base, but it will also ex­tend their reach to new au­di­ences, as the event will be pro­moted ex­ten­sively on­line and in print through the Cal­gary Her­ald and Sun.

Cus­tomers will have the op­por­tu­nity to sup­port lo­cal busi­nesses by bid­ding on a wide range of prod­ucts and ser­vices at deep dis­counts. Past Post­media sales have in­cluded a range of goods, from travel pack­ages to fur­ni­ture and au­to­mo­biles to jew­elry.

The Sup­port and Buy

Lo­cal Auc­tion be­gins at noon on June 22 and will be open un­til 8 p.m. on June 29.

All items will be dis­played and bids placed on a ded­i­cated Post­media web­site.

Bids will be ac­cepted through­out the du­ra­tion of the auc­tion, with win­ners an­nounced af­ter its close.

Busi­nesses in­ter­ested in par­tic­i­pat­ing can con­tact Lisa Bate­man at lbate­man@post­media.com or call us at 1-866-345-7678 or visit post­medi­a­so­lu­tions. com/con­tact-us/.

GETTY IM­AGES

Post­media’s Sup­port and Buy Lo­cal Auc­tion al­lows busi­nesses to en­ter in­ven­tory items into the auc­tion in re­turn for Post­media ad­ver­tis­ing.

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