PANDEMIC CRAVING? IT’S A THING
It’s not all in your head — those food cravings you’ve been having might be pandemic related. And whether you’re jonesing for pickles or potato chips, there’s science to back up your yen.
Cravings involve many parts of the brain, including the master stress neurotransmitter CRF (corticotropin releasing factor), which is likely very active during a global health crisis.
“CRF can directly promote craving itself,” Kent Berridge, a professor of psychology and neuroscience at the University of Michigan, tells Delish.
Although neuroscience can’t explain the target of our cravings (for example why Grape Crush and not Orange Fanta), Berridge says they aren’t random: “They’re specific to you as an individual, and your history with foods, and your particular likes and dislikes.”