PINTEREST BANS ALL WEIGHT LOSS ADS

NEW YORK Pinterest is banning all ads with weight loss language and imagery, including ads that idealize or denigrate certain body types, it said on Thursday.

The digital pinboard site said it would also not allow ads with testimonials about weight loss or weight loss products, or ads referencing Body Mass Index or similar indexes.

“This stance makes Pinterest the only major platform to prohibit all weight loss ads. It's an expansion of our ad policies that have long prohibited body shaming and dangerous weight loss products or claims,” the company said.

Ads promoting healthy lifestyles, habits or fitness services and products are still allowed if they do not “focus on weight loss.”

Pinterest's head of policy, Sarah Bromma, said in an interview the rule change prioritized Pinterest users' “emotional and mental health and well-being, especially those directly impacted by eating disorders or diet culture or body shaming.”