THE POWER OF CHOOSING LOCAL
SUPPORTING SMALL BUSINESSES AND AREA ARTISANS STRENGTHENS COMMUNITIES
Often hailed as the backbone of their community, local businesses and the people who buy from them play a vital role in shaping the fabric of a region.
In fact, almost every contributing factor to the economic and social health of a town or city can be traced back to local businesses, says Shauna Feth, president of the Alberta Chamber of Commerce.
“They are taxpayers who fund municipal services. They are employers who provide paycheques for households. They are supporters of local non-profits and organizations, and the suppliers of goods and services that enhance the community,” says Feth, who is based in Edmonton.
Local businesses are more likely to support local charities, events and causes, fostering a sense of social responsibility and making their communities more attractive and dynamic places to live in and visit.
In addition to constantly innovating and adapting to technology and trends, local businesses also champion each other to keep dollars in the community. They frequently source their products and services from nearby suppliers, creating a positive economic ripple effect, says Feth.
These collaborative efforts help offset the impact of supply chain disruptions and the environmental footprint of imported goods, Feth adds. Choosing local means less reliance on long-distance transportation, contributing to a smaller carbon footprint than when shipping products from distant locations.
Another welcome bonus for shoppers is that local businesses often provide unique and niche products or services, offering consumers something special that may not be found in larger, standardized chain outlets.
“Alberta Made is synonymous with quality, and with such a diverse economy, we’re fortunate to produce a significant range of local goods across our province,” says Feth.
Bianca Parsons, executive director of the Alberta Food Processors Association, encourages shoppers to look for the Made in Alberta label this holiday season. Featured at madeinalberta.co, this label is specific to a wide array of food and beverage products crafted exclusively in Alberta.
“It means made with heart and a commitment to our province’s future,” says Parsons, who adds that buying local is not just a gift for the intended recipient but also to the entire community.
Those who purchase Alberta-made products from local businesses are aiding in their future growth, contributing to ongoing job creation and insulating the economy provincewide.
“By choosing these products, you’re not only finding unique and high-quality gifts, but also strengthening our economy, reducing environmental impact and nurturing a sense of community,” says Parsons.
“The Canadian Federation of Independent Business reveals that about two-thirds of each dollar spent at a small business will stay local, in contrast to a mere 11 cents when shopping at a multinational retailer.
“Supporting local businesses is not just an act of commerce; it’s an investment in your community.”