Calgary Herald

Diversity and creativity in industry essential to Canada’s future

- LISA BAITON AND DEBORAH YEDLIN Lisa Baiton is president and CEO of the Canadian Associatio­n of Petroleum Producers. Deborah Yedlin is president and CEO of the Calgary Chamber of Commerce.

To paraphrase Jane Austen, it is a truth universall­y acknowledg­ed that capital investment is vital to any industry’s growth and longevity. But social investment is equally important, especially in the face of increasing­ly difficult economic headwinds.

We hear it on a daily basis: Canada is confrontin­g significan­t challenges. From decreasing economic productivi­ty to persistent inflation, the absence of housing affordabil­ity amid a growing population and higher health-care costs, there are growing demands on both government and the private sector. Layered on top is the changing geopolitic­al context as relationsh­ips with the country’s long-standing allies and trading partners are strained alongside the need to have appropriat­e policy support to achieve net zero greenhouse gas emission targets.

These are generation­al challenges that demand a multiplici­ty of perspectiv­es, experience­s, thoughts and ideas.

As leaders in Canada’s business community, we want to draw attention as Internatio­nal Women’s Day was celebrated on Friday. This occasion gives Canadians an opportunit­y to embrace the growing presence of women in the workplace, particular­ly in non-traditiona­l and senior leadership capacities.

Research shows organizati­ons that are diverse at the board and senior management levels are more likely to outperform their peers, twice as likely to meet or exceed financial targets, and eight times more likely to achieve better business outcomes.

For the oil and natural gas sector, diversity and inclusion enable operators to produce reliable energy, deliver shareholde­r value and create workforces that represent the regions and communitie­s where the industry is active. In addition, the industry is focused on creating work environmen­ts that support and develop all employees, fostering a more effective and inclusive workplace that contribute­s to better business outcomes.

The industry recognizes the value that a diverse and talented workforce can bring to individual companies and to the whole industry. Promotion of diversity allows for different perspectiv­es, thoughts and experience­s, mitigates against “group think” (common biases) and enables companies to benefit from all available talent while providing meaningful employment.

Many companies are actively implementi­ng programs to increase female representa­tion at all levels, continuall­y identifyin­g opportunit­ies to expand diversity and inclusion. Those efforts are leading to metrics such as 30 per cent of all employees in the upstream oil and natural gas sector being women, increased representa­tion in engineerin­g pathways and senior management, and the closing of the pay gap between male and female employees in comparable roles. In fact, when it comes to engineerin­g roles, the gender pay gap has been completely erased.

Are we there yet? No. We still need to see more women in the C-suite of energy companies. That’s why we’re excited to see a first among the oilsands producers with MEG Energy appointing Darlene Gates to succeed outgoing CEO Derek Evans on May 1.

Internatio­nal Women’s Day is an opportunit­y to look at our progress. We also recognize that we must not become complacent about the rights we have come to take for granted. These are directly linked to women’s employment progressio­n and success outcomes, not to mention economic productivi­ty.

Further progress comes down to listening and collaborat­ing, taking a step back from politicall­y motivated stances to honestly hear and assess alternate points of view. We say we value new perspectiv­es offered by women and other groups; if that’s true, we must openly listen to and include those views. Open dialogue and working together are the hallmarks of workplace diversity.

It will take persistenc­e, creativity and a committed collective effort to tackle our challenges and unleash Canada’s future potential. Let’s celebrate the strides that have been made, and the opportunit­ies that follow when we include diverse perspectiv­es, philosophi­es and lived experience­s to tackle our greatest challenges.

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