VE­HI­CLE SAFETY TOP OF MIND

Ip­sos sur­vey shows 38% par­ents rank safety as most im­por­tant fac­tor they con­sider when buy­ing a ve­hi­cle

Calgary Sun - Autonet - - AUTO NEWS - HARRY PEGG DRiv­inG.cA Harry Pegg is a mem­ber of the Au­to­mo­bile Jour­nal­ists As­so­ci­a­tion of Canada. You can find his re­views at www.ex­hausted.ca and on Face­book at Harry Pegg on Au­tos.

As part of its cam­paign to mar­ket the new 2019 Santa Fe sport util­ity ve­hi­cle, Hyundai Canada em­ployed Ip­sos to talk to Cana­di­ans across the coun­try about ve­hi­cle safety.

To back up Ip­sos, who most peo­ple need time to rec­og­nize, the com­pany em­ployed TV per­son­al­ity Scott McGil­livray, a.k.a. “Su­per Dad” (he’s the fa­ther of two young girls), to re­late his con­cerns and pump up aware­ness of the safety fea­tures on the 2019 Santa Fe.

Ac­cord­ing to the sur­vey, 38% of par­ents rank safety as the most im­por­tant fac­tor they con­sider when buy­ing a ve­hi­cle; fol­lowed by cost (25%) and fuel econ­omy (13%). The ma­jor­ity (58%) con­sider an SUV as the ideal ve­hi­cle

The vast ma­jor­ity of par­ents (84%) say they’re more con­cerned about ve­hi­cle safety since they’ve had chil­dren and that 80% of par­ents are con­cerned about dis­tracted driv­ing by other driv­ers.

But an­other seg­ment of the re­port has me hop­ing kids are safely se­cured in the back seat be­cause they take a back seat to mom or dad “keep­ing in touch.”

While hav­ing kids in the ve­hi­cle in­creases con­cerns, dis­tracted driv­ing still hap­pens. De­spite the con­cerns and even though the law for­bids it and the penal­ties are stiff, fully half of par­ents ad­mit to us­ing a hand-held cell­phone while driv­ing ei­ther for tex­ting or con­ver­sa­tion.

What? How are th­ese peo­ple? Are they com­plete id­iots?

Oh, and more than half of re­spon­dents (61%) say they use a cell­phone while stopped at a traf­fic light.

In traf­fic, it seems par­ents are most jit­tery on high­ways with 41% ex­tremely or very con­cerned. Bike lanes and school park­ing lots weren’t far be­hind (37% and 35% re­spec­tively).

They all feed the fear of a crash while driv­ing with chil­dren (54%) along with bad or dis­tracted driv­ers (21%). Some are even afraid of be­com­ing dis­tracted them­selves (12%), not an un­war­ranted con­cern when kids are in­volved. (You know, the “are we there yet?” or “he/she hit me” or “I havta pee” com­plaints usu­ally de­liv­ered loudly and of­ten.

There’s a con­cern I have never thought of: a child open­ing doors while the ve­hi­cle is in mo­tion. Nearly half of re­spon­dents (46%) voiced that fear.

Back to McGil­livray: “As a dad to two young girls, I can re­late to the ev­ery­day stresses of keep­ing your kids safe and worry is mul­ti­plied as soon as you get into a car,” he said. “I need a car that will keep my fam­ily safe and the new Santa Fe has that de­tail in mind.”

The 2019 ver­sion of Santa Fe con­tains the lat­est Hyundai SmartSense ac­tive safety and driv­ing as­sists, in­clud­ing safe ex­ist ex­ist that tem­po­rar­ily locks rear doors when de­tect­ing ve­hi­cles ap­proach­ing from be­hind. Rear pas­sen­gers will be able to exit only when it’s safe.

Rear oc­cu­pant alert uses sen­sors to mon­i­tor rear seats for move­ment when the driv­ing is ex­it­ing the ve­hi­cle or even when the ve­hi­cle is parked and locked. No leav­ing the kids or a pet be­hind in a ve­hi­cle.

TAKE THAT, YOU FOOLS

Re­mem­ber when the B.C. govern­ment caved in to com­plaints about ar­ti­fi­cially low speed lim­its and upped the lim­its on many ma­jor high­ways in the prov­ince?

Well, it seems lead-footed id­iots have taken their toll – in lives and prop­erty dam­age — and the prov­ince has re­scinded the speed limit in­crease on most of those routes be­cause of it.

It ap­pears only the Co­que­halla will keep its sen­si­bly high limit sim­ply be­cause the in­ci­dents of speed re­lated crashes has not in­creased.

Oh, and in case you think you can just go ahead and put the ham­mer down, po­lice are plan­ning to hunt you down.

AP FILE

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