VEHICLE SAFETY TOP OF MIND
Ipsos survey shows 38% parents rank safety as most important factor they consider when buying a vehicle
As part of its campaign to market the new 2019 Santa Fe sport utility vehicle, Hyundai Canada employed Ipsos to talk to Canadians across the country about vehicle safety.
To back up Ipsos, who most people need time to recognize, the company employed TV personality Scott McGillivray, a.k.a. “Super Dad” (he’s the father of two young girls), to relate his concerns and pump up awareness of the safety features on the 2019 Santa Fe.
According to the survey, 38% of parents rank safety as the most important factor they consider when buying a vehicle; followed by cost (25%) and fuel economy (13%). The majority (58%) consider an SUV as the ideal vehicle
The vast majority of parents (84%) say they’re more concerned about vehicle safety since they’ve had children and that 80% of parents are concerned about distracted driving by other drivers.
But another segment of the report has me hoping kids are safely secured in the back seat because they take a back seat to mom or dad “keeping in touch.”
While having kids in the vehicle increases concerns, distracted driving still happens. Despite the concerns and even though the law forbids it and the penalties are stiff, fully half of parents admit to using a hand-held cellphone while driving either for texting or conversation.
What? How are these people? Are they complete idiots?
Oh, and more than half of respondents (61%) say they use a cellphone while stopped at a traffic light.
In traffic, it seems parents are most jittery on highways with 41% extremely or very concerned. Bike lanes and school parking lots weren’t far behind (37% and 35% respectively).
They all feed the fear of a crash while driving with children (54%) along with bad or distracted drivers (21%). Some are even afraid of becoming distracted themselves (12%), not an unwarranted concern when kids are involved. (You know, the “are we there yet?” or “he/she hit me” or “I havta pee” complaints usually delivered loudly and often.
There’s a concern I have never thought of: a child opening doors while the vehicle is in motion. Nearly half of respondents (46%) voiced that fear.
Back to McGillivray: “As a dad to two young girls, I can relate to the everyday stresses of keeping your kids safe and worry is multiplied as soon as you get into a car,” he said. “I need a car that will keep my family safe and the new Santa Fe has that detail in mind.”
The 2019 version of Santa Fe contains the latest Hyundai SmartSense active safety and driving assists, including safe exist exist that temporarily locks rear doors when detecting vehicles approaching from behind. Rear passengers will be able to exit only when it’s safe.
Rear occupant alert uses sensors to monitor rear seats for movement when the driving is exiting the vehicle or even when the vehicle is parked and locked. No leaving the kids or a pet behind in a vehicle.
TAKE THAT, YOU FOOLS
Remember when the B.C. government caved in to complaints about artificially low speed limits and upped the limits on many major highways in the province?
Well, it seems lead-footed idiots have taken their toll – in lives and property damage — and the province has rescinded the speed limit increase on most of those routes because of it.
It appears only the Coquehalla will keep its sensibly high limit simply because the incidents of speed related crashes has not increased.
Oh, and in case you think you can just go ahead and put the hammer down, police are planning to hunt you down.