The power to grow
THE SMART MONEY IS ON HIGH-YIELD ORGANIC AGRICULTURE
THE TOWN OF HEMMINGFORD,
70 km south of Montreal, is famous for its rich soil, its mild climate and its Zoo Parc Safari, where elephants and giraffes roam free.
It’s also where André Desmarais of Power Corporation of Canada, one of the wealthiest men in the country, launched his project to transform Canadian agriculture. The idea for the ambitious La Ferme des Quatre-Temps came to him when the first of his four grandchildren was born, three- and-a-half years ago.
“I asked myself, ‘What can I do to help him have access to healthy food?’” Desmarais says—and he may very well have figured it out, with a little help.
The Desmarais family is well regarded for generously funding universities, cultural institutions and scientific and medical research. The second son of the late Paul Desmarais, founder of the financial powerhouse known as Power Corp., André decided it was time to start helping
By MARIE-CLAUDE LORTIE
the agricultural sector, which is uniquely challenged by industrialization, population growth and environmental issues. For him, access to affordable, high-quality, organic and sustainable vegetables is a crucial piece of the solution to global health issues.
“I thought it would be helpful to find new ways to feed everyone,” he says. “And that if we could find ways to develop new agricultural models, to grow better products, we could have a large impact on society.”
Sustainable, affordable and profitable (or
LA FERME DES QUATRE-TEMPS’ SUSTAINABLE PRACTICES ARE ACHIEVING HIGHER YIELDS THAN CONVENTIONAL METHODS