New per­spec­tives for Floyd’s of Leadville team spon­sor and its team di­rec­tor

Canadian Cycling Magazine - - NEWS -

At the Colorado Clas­sic this past Au­gust, with spon­sor­ship con­cerns loom­ing over Gord Fraser’s Sil­ber Pro Cy­cling squad, the di­rec­tor re­con­nected with a for­mer team­mate. He had raced with Floyd Lan­dis on Mer­cury Cy­cling Team in the late ’90s and early 2000s. “I asked him if we wanted to come in the team car to see what we do at Sil­ber,” Fraser said. “He got into the car at the first stage in Vail. I think he re­ally en­joyed his day. I don't know how many times he's been in the fol­low car – def­i­nitely a dif­fer­ent per­spec­tive for some­body who's been through a lot of per­spec­tives.”

Just be­fore Thanks­giv­ing, a new-team an­nounce­ment came out. Floyd’s of Leadville, Lan­dis’ cannabid­iol-prod­uct com­pany, would spon­sor an out­fit reg­is­tered in Canada. Fraser would be the di­rec­tor. Scott Mcfar­lane, the for­mer Sil­ber prin­ci­pal, and Josh Saint would be the own­ers. The Sil­ber team was done; this was a new project.

While the new team plans to race in North Amer­ica, tra­di­tional uci stage races and cri­teri­ums won’t be the sole fo­cus for rid­ers. Like teams such as Toronto Hus­tle and EF Ed­u­ca­tion First – Dra­pac, the Floyd’s of Leadville squad plans to par­tic­i­pate in a wider range of cy­cling events, such as gravel races and gran fon­dos. Fraser, who is quite skilled at read­ing and manag­ing road races, ad­mit­ted he’s not that fa­mil­iar with gravel events. “I’ll have to do some re­search,” he said. “Burke Swindle­hurst runs the Crusher in the Tushar. He’s a guy I used to race with. It’s an easy phone call. I’ll def­i­nitely get a nice ed­u­ca­tion on some of the de­mands of these new events.”

Si­mone Boilard cel­e­brates bronze at Inns­bruck, Aus­tria

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