FROM THE Publisher
Summer is here and we’ve compiled plenty of informative news, stories and Expert Advice articles to help fill up your summer reading list.
Starting with our Cover Story on Little Caesars Pizza, which has the Recipe for Growth through Convenience, Quality and Value. Turn to page 10 to learn how the largest carry-out pizza chain is actively working towards even more growth with an aggressive franchisee growth strategy.
Our feature article this issue is on Home Service and Mobile Franchises, which examines how busy lives create opportunities in this thriving and ever-growing industry. Learn how businesses in home service and mobile franchising are in a unique position to offer customers the impossible in today’s busy world: more time.
We also feature some interesting profiles, including a look into the concept of “Togetherness” by the Interface Financial Group. Here you can learn how franchisors and franchisees can work in tandem to create a collaborative partnership. You can also find out how you can Cruise the World to Success with Expedia CruiseShipCenters, as well as how one Home Based Business Helps Homeowners Oust Unwanted Roommates with Skedaddle Humane Wildlife Control.
Finally, you can turn to our Industry Experts to learn 3 Cost-Effective Ways for Multi-Unit Franchisees to Outsource Marketing Services, as well as Steps You Can Take to Help Correct Your Brand Reputation After a Setback. Are You Using Your Website Effectively to Market Your Franchise? Our Experts Jason Stone and Will Scott can give you the answer.
Don’t forget to take a moment to shop around our A-Z Directory at the back of the magazine. And be sure to stay in touch and send us your comments.
Happy summer reading!