Choosing our cover
When we pitted three impressive images of the North’s most fearsome predator against each other for the December issue cover vote, we expected a serious, down-to-the-wire battle. The response we got from Canadian Geographic followers, however, surprised us. Option two, the decidedly un-fearsome shot of a female bear and her cub, accumulated a whopping 67 per cent of votes, while options one and three earned just 17 per cent and 16 per cent. Many voters who opted for the winning image commented that they were drawn by its cuteness factor, as well as by the idea that the cub represented the future of the species. We can’t argue with that, but we knew going in that, no matter what, we’d have a great cover that would be a success on the newsstand (bears typically sell very well). All we did wrong was underestimate how much the mother and cub would resonate with our readers.