Choos­ing our cover

Canadian Geographic - - CONTENTS -

When we pit­ted three im­pres­sive im­ages of the North’s most fear­some preda­tor against each other for the De­cem­ber is­sue cover vote, we ex­pected a se­ri­ous, down-to-the-wire bat­tle. The re­sponse we got from Cana­dian Geo­graphic fol­low­ers, how­ever, sur­prised us. Op­tion two, the de­cid­edly un-fear­some shot of a fe­male bear and her cub, ac­cu­mu­lated a whop­ping 67 per cent of votes, while op­tions one and three earned just 17 per cent and 16 per cent. Many vot­ers who opted for the win­ning im­age com­mented that they were drawn by its cute­ness fac­tor, as well as by the idea that the cub rep­re­sented the fu­ture of the species. We can’t ar­gue with that, but we knew go­ing in that, no mat­ter what, we’d have a great cover that would be a suc­cess on the news­stand (bears typ­i­cally sell very well). All we did wrong was un­der­es­ti­mate how much the mother and cub would res­onate with our read­ers.

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