How we chose this issue’s cover
Bears sell. If you regularly read this space, you know Canadian Geographic covers with bears on them routinely sell better on the newsstand than just about anything else (wolves being the notable exception). As such, it was a no-brainer for us to have Photographer-in-residence Michelle Valberg’s feature photo essay on the Yukon’s unique population of so-called ice grizzlies as the cover story for this issue. The only question: which of Valberg’s stunning images would resonate most? In the end, the voters favoured option one (it garnered 41 per cent of the tally; options two and three earned 24 and 35 per cent). Voters generally commented that they preferred seeing the entire bear, which inspired a greater appreciation of its body language and environment. Given the clear result, the final decision was easy. Now to see if newsstand buyers are similarly engaged with the choice.