How we chose this is­sue’s cover

Canadian Geographic - - ENGAGING WITH US -

Bears sell. If you reg­u­larly read this space, you know Cana­dian Ge­o­graphic cov­ers with bears on them rou­tinely sell bet­ter on the news­stand than just about any­thing else (wolves be­ing the no­table ex­cep­tion). As such, it was a no-brainer for us to have Pho­tog­ra­pher-in-res­i­dence Michelle Val­berg’s fea­ture photo es­say on the Yukon’s unique pop­u­la­tion of so-called ice grizzlies as the cover story for this is­sue. The only ques­tion: which of Val­berg’s stun­ning im­ages would res­onate most? In the end, the vot­ers favoured op­tion one (it gar­nered 41 per cent of the tally; op­tions two and three earned 24 and 35 per cent). Vot­ers gen­er­ally com­mented that they pre­ferred see­ing the en­tire bear, which in­spired a greater ap­pre­ci­a­tion of its body lan­guage and en­vi­ron­ment. Given the clear re­sult, the fi­nal de­ci­sion was easy. Now to see if news­stand buy­ers are sim­i­larly en­gaged with the choice.

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