Big­ger and bet­ter

Canadian Geographic - - DISPATCH - —Aaron Kylie, Ed­i­tor-in-chief, Cana­dian Geo­graphic

You’re hold­ing Canada’s new­est and old­est travel magazine. Al­low me to ex­plain. About six months ago, we em­barked on redesign­ing Cana­dian Geo­graphic Travel. The ex­er­cise wasn’t as sim­ple, how­ever, as evolv­ing our print magazine. In this day and age, any me­dia or­ga­ni­za­tion has to cre­ate con­tent across mul­ti­ple plat­forms (par­don the in­dus­try jar­gon), so we reimag­ined the en­tire Cana­dian Geo­graphic Travel brand. In ad­di­tion to in­tro­duc­ing a ded­i­cated web­site (can­geo­travel.ca) and so­cial me­dia ac­counts on Face­book (face­book.com/can­geo­travel), In­sta­gram (@can­geo­travel) and Twit­ter (@Can­geo_­travel), we’ve re­de­vel­oped this magazine into a slicker, larger, bian­nual pub­li­ca­tion with sto­ries that have a re­newed fo­cus on high-end travel, ad­ven­tures and es­capes, cities, food and drink, gear and tech­nol­ogy, and ac­com­mo­da­tions. And that’s not the only thing about it that’s new; my col­league Harry Wil­son, Cana­dian Geo­graphic’s deputy ed­i­tor, will over­see it as ed­i­tor. It is, in essence, a brand-new in­car­na­tion of the travel magazine our pub­lisher, The Royal Cana­dian Geo­graph­i­cal So­ci­ety, launched in 2006. But it also builds on the RCGS’S ded­i­ca­tion to travel, which has ex­isted since its in­cep­tion in 1929. In fact, we re­cently learned that the So­ci­ety likely launched its Cana­dian Geo­graph­i­cal Jour­nal, the pre­de­ces­sor of Cana­dian Geo­graphic, on the back of a magazine it pur­chased, Cana­dian Travel (pic­tured above right). That pub­li­ca­tion was founded in 1917. And it fit per­fectly with the So­ci­ety’s mis­sion to make Canada bet­ter known to Cana­di­ans and the world. We think there could be no bet­ter way to cel­e­brate a new cen­tury in the travel busi­ness than by re­new­ing our ded­i­ca­tion to it. Join us for the jour­ney.

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