How we chose this is­sue’s cover

Canadian Geographic - - CONTENTS -

Choos­ing our cover

Some­times the op­por­tu­nity to do some­thing dif­fer­ent is too hard to pass up. So it was with the cover for this is­sue. In the mag­a­zine’s nearly 90-year his­tory, we’ve had just seven cov­ers that fea­tured some na­ture of il­lus­tra­tion — the last seven years ago. So, de­spite the fact the cover im­age we chose did not win our cover vote (held each is­sue to so­licit feed­back from our fol­low­ers to help us choose the front page), our publishing team, from pub­lisher and COO Gilles Gag­nier to di­rec­tor of cir­cu­la­tion and pro­duc­tion Nathalie Cuer­rier, agreed that op­tion one was the best bet. We were just that keen to try this il­lus­trated cover, an artist’s rep­re­sen­ta­tion of the 49th par­al­lel. In­deed, in our in­ter­nal cover dis­cus­sion, our fi­nal choice stood out from the start, with Gag­nier and Cuer­rier both say­ing it was clearly su­pe­rior to the other op­tions. Now to test our news­stand smarts.

Not al­ready re­ceiv­ing our cover vote email? Visit can­­ter and sign up for the Cana­dian Ge­o­graphic newslet­ter to get in on the ac­tion.

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