A HIVE OF HISTORY
• In 1853, Pierre-françoisPascal Guerlain creates Eau de Cologne Impériale for Empress Eugénie on her marriage to Napoléon III and has it bottled in a vessel adorned with golden bees, a symbol of royalty. The bee becomes the emblem of excellence for the brand. • Guerlain launches its Abeille Royale skin-care line in 2010, partnering with the Brittany Black Bee Conservatory Association to ensure the best-quality raw materials for its products that incorporate honey and royal jelly from Ouessant Island’s bees. • The French Apidology Observatory begins receiving support from Guerlain in 2015, working toward the creation of 10 million bee colonies in Europe by 2025. • In 2017, Guerlain presents Bee University, a forum on the benefits of biodiversity and sustainability for bees. • This year, Guerlain unveils Abeille Royale Double R Renew & Repair Serum, a premium product featuring ingredients from Ouessant Island’s black bees.