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With so many choices available, it’s not always easy to find the perfect foundation. How do you decide which texture, shade and finish is right for you? We’ve got the answers!
Experts explain how to find the perfect foundation
1 TEXTURE
The three main formulations of foundation are liquid, cream and powder. Often sold in a pump bottle, liquid foundation is the most fluid, but it can also come in a spray or cushion compact, perfect for use on the go. Cream foundation is available in tubes, sticks or compacts. The more mattifying loose or pressed powders typically come in the classic compact.
2 SKIN TYPE
It’s important that your foundation matches not only your skin tone but also your skin type. Typically, liquid and cream formulas are best for those with dry skin, while powders are better suited to oilier skin. There are numerous options available, and the categories have become less distinct, so be sure to read labels carefully. Opt for a formula with moisturizing properties for dry skin, and for oily skin, choose a mattifying product. For those with sensitive skin, avoid formulas with fragrance or irritating ingredients like mineral oil or talc. Liquid and cream foundations tend to be more protective and are ideal for mature skin.
3 COVERAGE
For a natural look, choose a tinted moisturizer or BB cream—products that are in between skin treatment and makeup. If you’re going to an event or just want a flawless complexion, opt for higher coverage. “You can build a collection of foundations that offer different degrees of coverage for various situations,” suggests David Vincent, an international makeup artist for Lise Watier. Powders generally provide light-to-medium coverage while cream formulas offer mediumto-high coverage. Liquid formulas vary in the level of coverage they provide.
4 FINISH
Liquid foundations offer varying intensities of matte, natural or luminous finishes. In general, cream textures provide a natural or luminous finish, while powders give a matte effect. A velvet finish falls somewhere between matte and natural finishes. Ultimately, it’s up to you and the look you’re going for.
5 TOOLS
Although all formulas can be applied with your fingers, the hands-on technique is particularly suitable for cream and liquid foundations because the warmth of your hands helps blend the products into the skin. Sponges can be useful for applying liquid formulas and some powders. “Sponges allow you to get coverage in a precise way,” says Vincent. If you dampen your sponge beforehand, it can help lighten the texture of liquid formulations. A brush can also be used to apply liquid, cream or powder foundations. Powder puffs are best used with powders to control the amount of product applied on the skin.
6 NEXT GENERATION
Serum foundations are becoming more and more common. Like a bottled Instagram filter, these formulas give your complexion a boost by increasing luminosity, providing light coverage and enriching the skin. Foundations with blurring properties are used to soften the appearance of fine lines, scars or large pores.
7 SHADE
While it might seem daunting to find a suitable shade since the disappearance of in-store product testers, there’s still a way to find your perfect colour. First, “examine the colour of the veins on the inside your wrists, to get an idea of your undertone,” recommends Vincent. If your veins are blue, look for a shade with a cool undertone, and if they appear green or olive, choose a warm undertone. If your veins seem to be a blue-green colour, then try a product with neutral undertones. This way, any products that don’t suit your undertone can be eliminated. Some stores, like Shoppers Drug Mart, offer virtual try-ons online simply by uploading a selfie, so you can test the colour before making a purchase. In a pinch, browsing swatches online can also be a guide. But since nothing beats actually trying a product on your own skin, always pay attention to return policies before buying.
8 LAST STEPS
To guarantee a lasting finish, you can apply a translucent powder on top of your foundation. Use lightly if your skin is on the drier side. A heavier application works well for controlling shine on the T-zone. Another option for the oilier areas of the face is blotting papers, which can be patted over your foundation when needed.