1 A novel en­durance stunt

Canadian Running - - RUNNING THE NUMBERS -

Af­ter the Nike Break­ing2 at­tempt at a sub 2-hour marathon came dan­ger­ously close to suc­cess for Eliud Kip­choge, it seems prob­a­ble that at least one other com­pany will spon­sor a 1:59:XX at­tempt. To avoid be­ing la­beled an out­right copy­cat, per­haps an al­ter­na­tive “im­pos­si­ble” stunt will be de­vised. If ul­tra­run­ning con­tin­ues to grab at­ten­tion through doc­u­men­taries such as those made about the Barkley Marathons, might some­one hold a con­test to break the six-hour bar­rier for 100K? (The cur­rent record falls just 13 min­utes short of the mark.)

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