3 Fitness monetization
With one billion fitness uploads and counting, Strava has a grip on endurance enthusiasts. And as a relatively small company poised for expansion, there are many paths to enable growth if it is to survive the competition from Google and Apple. Several expansion paths could unfold, such as offering Uber-style personal training, leading to an encroachment on brick-and-mortar studios, such as GoodLife and Planet Fitness. Strava will likely capitalize on its massive database of fitness information to create targeted ads in new and unexpected ways. Let us prepare for a bold new fitness world.