Who needs a mag­a­zine cover?

Sofia Ver­gara scores by shar­ing her wed­ding pho­tos on In­sta­gram

Cape Breton Post - - ARTS / ENTERTAINM­ENT - BY SANDY COHEN THE AS­SO­CI­ATED PRESS

New­ly­weds Sofia Ver­gara and Joe Man­ganiello might have cashed in by sell­ing their wed­ding pho­tos to a celebrity mag­a­zine, but in­stead they posted the pic­tures on­line, and the ben­e­fits could be price­less.

Ver­gara shared 55 pho­tos from her wed­ding week­end on In­sta­gram, from the ro­man­tic, flower-filled set­ting to her first dance with her new hus­band. There are shots of her co-work­ers - “Mod­ern Fam­ily” stars Eric Ston­estreet, Ty Bur­rell and Jesse Tyler Fer­gu­son - and a snap of the couple cut­ting their cake. It’s like an ex­tended mag­a­zine lay­out with­out the mag­a­zine.

By shar­ing the pho­tos via so­cial me­dia, Ver­gara was able to “give fans the best per­spec­tive on her spe­cial day: her own,” said In­sta­gram exec Charl­ton Ghol­son.

She not only con­trols the nar­ra­tive, she cul­ti­vates an im­age of ac­ces­si­bil­ity, which could have an even big­ger pay­off.

Mar­ket­ing con­sul­tant Dorie Clark said the move sends “a clear brand­ing sig­nal that you are of the peo­ple.”

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.