Deal hunter’s de­light

From cloth­ing to ce­ramic tile, Black Fri­day sales can be found in al­most any store to­day

Cape Breton Post - - FRONT PAGE - BY CHRIS SHAN­NON cshan­non@cb­post.com

From cloth­ing to ce­ramic tile, Black Fri­day sales can be found in al­most any store.

Floor­ing may not be at the top of the list when it comes to Black Fri­day sales but the pre-Christ­mas shop­ping binge in­vented in the U.S. has many re­tail­ers in Cape Bre­ton like Glenn Bur­ton tak­ing ad­van­tage of the prac­tice.

For the first time this year Bur­ton is ad­ver­tis­ing Black Fri­day sales at his Bur­ton’s Floor­ing store in Syd­ney Mines.

From vinyl to lam­i­nate and ce­ramic tile floor­ing, it’s all for sale at sig­nif­i­cantly re­duced prices.

Bur­ton said there’s been a lot of in­ter­est in his Black Fri­day spe­cials.

“Ev­ery­body seems to be do­ing it,” said Bur­ton, re­fer­ring to the de­ci­sion to set some of his prod­ucts at “ridicu­lous” prices to see what re­ac­tion it gets from cus­tomers.

The deals are one-day only, he said, but that hasn’t stopped the calls from in­ter­ested buy­ers want­ing to know how long the dis­counted prices will last.

At this time of year many peo­ple have al­ready pur­chased floor­ing and are now wait­ing for it to be in­stalled, Bur­ton said.

“We’re try­ing to keep up with in­stalls, be­lieve it or not. The traf­fic does slow down for our type of busi­ness, yet we’re still ex­tremely busy.”

In­tro­duc­ing Black Fri­day will be an ex­per­i­ment to see if the in­ter­est trans­lates into a boost in sales, he added.

Ad­ver­tise­ments have been hyp­ing the sales over the past week on ev­ery­thing from fur­ni­ture to elec­tron­ics, jew­elry to home dé­cor. Even fab­ric stores are get­ting in on the frenzy.

How­ever, as sales have ex­panded be­yond Black Fri­day into the en­tire week pre­ced­ing it and com­pet­ing in­ter­ests such as Cy­ber Mon­day fol­low it, the day has lost some of its lus­tre, said Soundafex owner Stephen Bi­dart.

His elec­tron­ics store on Grand Lake Road has been op­er­at­ing for 36 years. Black Fri­day has been com­mon prac­tice for the past five years, he said.

“In or­der to com­pete with this kind of mad­ness we have to go with the flow,” said Bi­dart, on the rea­son to hold the sale over sev­eral days.

“In the elec­tron­ics busi­ness ev­ery­thing is on­line and you’re com­par­ing ap­ples with ap­ples be­cause of the model num­bers. It’s not like buy­ing a piece of jew­elry, which is so sub­jec­tive with the dif­fer­ent types and de­signs.”

U.S. ad­ver­tis­ing firms coined the term Cy­ber Mon­day for the Mon­day after the Amer­i­can Thanks­giv­ing hol­i­day to fur­ther spur on­line shop­ping.

Since it was in­tro­duced 10 years ago, it’s now con­sid­ered the big­gest on­line shop­ping day of the year.

Bi­dart said since Cy­ber Mon­day’s in­tro­duc­tion into the Cana­dian mar­ket it has re­sulted in short­ened lines at Black Fri­day events.

“We used to have them lined up around the store … but it’s dwin­dling and spread out more (over a num­ber of days).”

Ac­cord­ing to a poll of 1,510 peo­ple con­ducted last month by con­sult­ing firm, Ac­cen­ture, the Amer­i­can shop­ping week­end has es­tab­lished firm roots in Canada.

Mayflower Mall gen­eral man­ager Greg Mor­ri­son said it’s due to the dol­lar that he’s pre­dict­ing a stronger-than-usual hol­i­day shop­ping sea­son.

“I think it’s def­i­nitely a rea­son why many peo­ple might stay and shop within Cape Bre­ton, and hope­fully in par­tic­u­lar at our mall, rather than go to the U.S. just due to ac­tual cost,” he said.

JULIE COLLINS/CAPE BRE­TON POST

Edna Bur­ton of Bur­ton’s Floor­ing and Wall­pa­per dis­plays a sam­ple of lam­i­nate fea­tured in the store’s Black Fri­day sale. Many re­tail­ers will be sell­ing mer­chan­dise at re­duced prices to­day so they can cash in on Black Fri­day, a U.S.in­vented shop­ping spree meant to give re­tail­ers a post-Thanks­giv­ing Day boost lead­ing to the Christ­mas hol­i­day.

CHRIS SHAN­NON/CAPE BRE­TON POST

Stephen Bi­dart, left, owner of Soundafex, says Black Fri­day doesn’t have the im­pact it once did, as sales are of­ten spread out over sev­eral days. Elec­tron­ics in­clud­ing the lat­est in tele­vi­sion tech­nol­ogy such as the Sam­sung ul­tra high-def­i­ni­tion 4K TV pic­tured next to Soundafex au­dio/video man­ager Joe Cox are of­ten the big­gest sellers. The grow­ing pop­u­lar­ity of on­line sales on Cy­ber Mon­day, which fol­lows Black Fri­day, has kept some con­sumers at home.

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