Opportunities for innovation are plentiful
Digital technologies will help build resilient communities after the pandemic
Amid the horrific public health and economic fallout from a fast-moving pandemic, a more positive phenomenon is playing out: COVID-19 has provided opportunities to businesses, universities and communities to become hothouses of innovation.
Around the world, digital technologies are driving high-impact interventions. Community and public health leaders are handling timesensitive tasks and meeting pressing needs with technologies that are affordable and inclusive, and don’t require much technical knowledge.
Our research reveals the outsized impact of inexpensive, readily available digital technologies. In the midst of a maelstrom, these technologies — among them social media, mobile apps, analytics and cloud computing — help communities cope with the pandemic and learn crucial lessons.
To gauge how this potential is playing out, our research team looked at how communities incorporate readily available digital technologies in their responses to disasters.
COMMUNITY POTENTIAL
As a starting point, we used a model of crisis management developed in 1988 by organizational theorist Ian Mitroff. The model has phases: signal detection to identify warning signs, probing and prevention to actively search and reduce risk factors, damage containment to limit its spread, recovery to normal operations, learning to glean actionable insights to apply to the next incident.
Although this model was developed for organizations dealing with crises, it’s applicable to communities under duress and has been used to analyze organizational responses to the current pandemic.
Our research showed readily available digital technologies can be deployed effectively during each phase of a crisis.
Signal detection - Being able to identify potential threats from rivers of data is no easy task. Readily available digital technologies such as social media and mobile apps are useful for signal detection. They offer connectivity anytime and anywhere and allow for rapid sharing and transmission of information.
Prevention and preparation - Readily available digital technologies such as cloud computing and analytics enable remote and decentralized activities to support training and simulations that heighten community preparedness.
The federal government, for example, has developed the COVID Alert app for mobile devices that will tell users whether they have been near someone who has tested positive for COVID-19 during the previous two weeks.
Containment - Big data analytics can isolate hot spots and “superspreaders,” limiting exposure of larger populations to the virus.
Recovery - Social capital, personal and community networks and shared post-crisis communication are essential factors for the recovery process. Readily available digital technologies can help a community get back on its feet by enabling people to share experiences and resource information.
It’s also important to foster equity to avoid a privileged set of community members receiving preferential services. To address this need, antihoarding apps for personal protective equipment and apps that promote volunteerism can prove useful.
Learning – It’s usually difficult for communities to gather knowledge on recovery and renewal from multiple sources. Readily available digital technologies can be used to provide local and remote computing power, enable information retrieval and analysis and disseminate emergent knowledge. The global learning platform launched by UNICEF and Microsoft helps youth affected by COVID-19.
A SIXTH PHASE
Our research suggests a sixth phase of crisis management: community resilience, which is the sustained ability of communities to withstand, adapt to and recover from adversity. Communities must develop the capacity to absorb the impact of pandemics and other disasters.
When face-to-face interactions are limited — like in a pandemic — readily available digital technologies can enable community participation through social media groups, virtual meeting software and cloud- and mobile-driven engagement and decisionmaking platforms.
Technologies that provide transparent information services such as analytics-based dashboards and real-time updates can create a sense of equity and caring. Apps and portals can connect vulnerable populations to critical care, resources and infrastructure services.
For example, the government of Karnataka, India, partnered with local vendors and hyper-local food delivery services for home delivery of groceries and other essential materials for households quarantined because of the COVID-19 pandemic.
Readily available digital technologies help remote communities develop a sense of belonging, sharing and selfefficacy while incrementally building shared knowledge over multiple crises.
MOVING FORWARD
The 2003 SARS epidemic taught us valuable lessons about the use of technology during a pandemic. At the time, readily available digital technologies were largely overlooked, because bigger and more expensive solutions were the focus.
In responding to the present circumstances, it’s time we explore the benefit of common technologies. The federal government’s recent announcement of funding to support the use of digital solutions in community responses to COVID-19 is a promising step.
Investing in resilient infrastructure is also important, since communities depend on public digital infrastructure for access to the internet and other telecommunication networks.
This infrastructure must be affordable, sustainable and inclusive.
But we should not lose sight of the need to support communities in developing their own resiliency — to help them envision their own solutions using readily available digital technologies.