Toronto councillors push for more oversight on rising cost of hosting FIFA World Cup
The rising cost to host six FIFA World Cup soccer games in Toronto will come before city councillors this week, with some focused on preventing the price tag from rising further.
Council will dig into a re‐ port that shows the cost to taxpayers to host the 2026 matches has jumped by $80 million. Late last month, city staff said that the price shot up because of a variety of factors including inflation, se‐ curity costs and the city being awarded six games in‐ stead of five as initially ex‐ pected.
Coun. Paula Fletcher sup‐ ported the bid to host World Cup but says she's concerned about the cost escalation and that this might not be the end of it. In 2018, council was told the price to host the games would be between $30 to $45 million. In 2023, the price was estimated at $300 million. It now sits at $380 million.
"I feel pretty frustrated," she said. "I did not realize when I supported it that there was this many strings attached financially and that any shortfall would be the city's."
Toronto expects to see an economic boost of roughly $392 million in GDP and an additional $456 million for Ontario, according to the re‐ port. It also expects the games to create around 3,500 local jobs.
But with the FIFA agreement signed, there may be little councillors can do to change the deal except push to increase revenues from the games and constrain costs, Fletcher said.
"That's not taking away from any of the excitement of all of the soccer fans in the city of Toronto," she said. "It's a great night out. But the morning after, it's going to be pretty hard."
Earlier this month, Mayor Olivia Chow said she is trying to make the best of a difficult financial deal for the city. She expressed frustration that she has been "saddled" with the costs by past council de‐ cisions and has little re‐ course.
"Will I want to see $380 million being spent on it? No," she said. "Would I have signed the deal had… none of the provincial and the fed‐ eral government contribu‐ tions been locked down? No."
The province has commit‐ ted up to $97 million to pay for the games. The federal government has not made a firm commitment yet but city staff say they expect Ottawa to pay for at least 35 per cent of the total cost.
The cost escalations come less than a month after city council approved the largest property tax increase in decades to help address a $1.8 billion structural budget deficit.
More oversight needed over deal: Colle
Deputy Mayor Mike Colle supports hosting the games but is also concerned about potential cost increases over the next two years. Council‐ lors need more oversight of the remaining negotiations, he said.
"It's been very remote from council," he said of the FIFA deal. "So, I know there's a few of us that are very in‐ terested about getting more hands on with this thing, giv‐ en the impact financially."
Last month, Chow's exec‐ utive committee passed a motion to achieve that im‐ proved transparency. It will be considered by council this week.
Instead of granting city staff delegated authority to speed up negotiation of some remaining contracts, the mayor and council will have to be consulted on those deals over $500,000.
Colle stressed that the city must also approach the busi‐ ness community to con‐ tribute to sponsorships.
"I just think we've got to be more aggressive, with the mayor's help, and reaching out to some of the corporate and business interests that would benefit by this hap‐ pening in Toronto," he said.
York University marketing instructor Vijay Setlur said he hopes councillors can see hosting the games will have benefits. The games will both increase tourism in 2026 and over the long-term as the city is broadcast on the world stage, he said.
"We have to look at this from a short, medium and long-term perspective, not just the short-term expense, which is kind of myopic, in my opinion," he said. "In the end, as the adage goes, you have to spend money to make money. And that means the return will not al‐ ways be in the short-term."
Setlur has done consult‐ ing work for CONCACAF, soc‐ cer's government body for North, Central America and the Caribbean. And with over two years to go before the games he thinks there is still time to work on more com‐ munity benefits that can last beyond the games.
"I'd like to think in the next two years that in order to make the deal more palat‐ able to people who are on the opposite side, that more planning and more work could be done to enhance the legacy post-FIFA World Cup staging," he said.
Not too late to improve community benefits: ex‐ pert
David Roberts, an associate professor of urban studies at the University of Toronto, studied the impact the World Cup had on South Africa, when it hosted the event in 2010. He worked mainly with marginalized groups like street traders, homeless youth and subsistence fisher‐ men who were hoping to see spillover effects from the tournament.
"What I found is that usu‐ ally doesn't happen," he said. "And most often, the World Cup exacerbates inequalities, exacerbates the worst forms of gentrification and usually comes with some aggressive forms of policing, especially of those who are visibly poor in public spaces."
Roberts said he's con‐ cerned about the secrecy surrounding the deal and the limited long-term community benefits in what information has been made public so far. There's still time to create ad‐ ditional benefits and involve marginalized communities, but that effort needs to begin now, he said.
"Sure, it's a fun party," he said. "But if we want some‐ thing more than just having a fun party, we actually have to put in the work. And I haven't yet seen that work, to be honest. Even the details of these new estimated costs are pretty scant."