Meta has new anti-sextortion tools, but some say they're 'far too little, far too late' to protect youth

Warning: This story deals with suicide. If you or someone you know has been the victim of sexual extortion, or is struggling with mental health, you can find resources for help at the bottom of this story.

New anti-sextortion fea‐ tures announced Thursday by Meta, the company that owns the Facebook and In‐ stagram, have not only come years too late but do not go far enough, says the Canadi‐ an Centre for Child Protec‐ tion.

Sextortion is a growing crime in Canada, and the perpetrators often use social media as a platform. The per‐ petrators will pose as some‐ one they are not, share an explicit image with someone, lure them into sending an in‐ timate image in reply, and then threaten to send the vic‐ tim's images to their contacts if they don't send money.

"It's far too little and far too late. We've been begging for some of the things that they've announced here for probably a decade," Signy Ar‐ nason, the Canadian Centre for Child Protection's asso‐ ciate executive director, said of the new tools being tested by Meta.

"While some of the things here may be helpful, it really seems like a Band-Aid ap‐ proach. The responsibility still rests with kids to keep themselves safe - and there's just so much more these platforms could be doing."

The new Meta features are aimed at stopping sextor‐ tion attempts by interceding when images are sent, by:

Blurring images when someone tries to send a nude picture through Insta‐ gram Direct Messenger (DM), to encourage people to think twice. Blurring nude images for people receiving them. Triggering warnings about the dangers of sharing when a nude picture is detected. Linking to web sites with safety tips and resources.

Users would have to have these protections turned on, but the company said that would happen by default for users under 18. Adults would be encouraged to turn on the protections.

'Harry is lost to us be‐ cause of this'

The crime of sextortion can have tragic consequences. Last April, 17-year-old Harry Burke died by suicide in east‐ ern Prince Edward Island just hours after sending nude im‐ ages of himself to someone who claimed to be a teenaged girl.

Harry's father, Carl Burke, is dismayed that despite

these tragedies being re‐ peated again and again, it has still taken years for social media companies to re‐ spond.

"I don't feel it's enough," Burke said about what Meta is doing.

"There's too much loss. Harry is lost to us because of this but there are other par‐ ents in Canada and the United States, many of them, that have suffered similar fates because of the social media platforms."

WATCH | Critics say In‐ stagram's new nudity pro‐ tection feature doesn't go far enough:

The Canadian Centre for Child Protection receives 10 reports of sextortion every day, but it says many cases are never reported, either to the centre or to police.

"We've got a serious prob‐ lem on our hands here and this has been going on for far too long," said Arnason. "Platforms know way more about the activity that's oc‐ curring and there's an urgent need to be addressing this."

Social media companies have strong incentives not to act on the problem, she pointed out. Any measures they take could reduce en‐ gagement on their platforms, and lower engagement means lower ad revenues.

Burke said he doesn't un‐ derstand how - with the money and human resources available to the social media giants - so little is being done.

"You just wonder how much you do matter," he said. "With Harry, I don't think he mattered a whole lot to those people. Certainly, nobody from those com‐ panies ever reached out to us."

In its news release, Meta said it has not been ignoring the issue.

"We've worked closely with experts for years to un‐ derstand and track these scammers' behaviors," the Meta news release said.

"This is an incredibly ad‐ versarial space, where deter‐ mined criminals continue to evolve their tactics to evade our protections."

Age verification and ge‐ ofencing

Arnason said the company is still well behind on what it could be doing.

For example, she sug‐ gested age verification could flag teenagers when they are communicating with an adult just pretending to be another teen. Geofencing youth ac‐ counts, preventing them from communicating with in‐ ternational accounts, would also help because perpetra‐ tors are very often based outside of Canada.

Arneson also said many social media accounts used for sextortion will have the same photo attached to them.

"They could be identifying every single account on their platform that's using that same image. We can't get them to trigger those types of things," she said.

CBC News asked a Meta spokesperson whether the company has plans to imple‐ ment geofencing, age verifi‐ cation or the image tracking suggested by the centre, but it did not address those is‐ sues in its response.

A step forward

While advocates are con‐ cerned about how effective the new measures might be to prevent sextortion, Prof. Kaitlynn Mendes, the Canada research chair in inequality and gender at Western Uni‐ versity in London, Ont., said the changes could have an impact on another problem.

In particular, the blurring of nude images for those re‐ ceiving them could protect girls and women.

"I know from research that I'm doing with my... digi‐ tal safety team, especially talking to young girls, that they really get bombarded with unwanted, say, dick pics or intimate images from of‐ ten adult men once they join up to social media com‐ panies," said Mendes.

"It's possible that this kind of nudity filter at least alerts them to when this is going to happen."

Mendes described the changes as a step in the right direction, and a sign that so‐ cial media companies are be‐ ginning to take these prob‐ lems seriously.

In an email to CBC News, a spokesperson for federal Justice Minister Arif Virani said the minister was encour‐ aged to see a social media company implementing basic safety measures, but there is much more work to do. The Online Harms Act currently being debated in Parliament aims to regulate social media companies.

"We strongly urge social media companies to imple‐ ment design features that prioritize the safety of chil‐ dren on their platforms, even before the Online Harms Act becomes law," the email said.

If you or someone you know is struggling, here's where to get help: