CBC Edition

The death of paper ticket stubs in the digital era has some Canucks fans torn

- Jon Azpiri

Framed on the wall of tick‐ et broker Kingsley Bailey's downtown Vancouver storefront is an array of tickets to events like the Stanley Cup playoffs, Grey Cup, Indianapol­is 500 and even a Barry White concert at London's Wembley Arena.

He says the display sparks conversati­ons with cus‐ tomers.

"They see my collection of ticket stubs, they reminisce on the old days and I say, 'Yeah, you know, those days are gone. They're never com‐ ing back,'" said Bailey, who operates Vancouver Ticket Services.

The growth of digital tick‐ eting has exploded since the last time the Vancouver Canucks hosted a home play‐ off game in 2015, and tradi‐ tional tickets printed on card‐ stock have increasing­ly be‐ come a thing of the past.

Some fans welcome the convenienc­e that comes with digital tickets, while others miss ticket stubs that bring back memories of a specific time and place.

Longtime Canucks fan Jackie White of White Rock, B.C., says she recently atten‐ ded a game at Rogers Arena and was reminded that she went home without a ticket stub to add to a collection she's been maintainin­g since the '80s. Growing up, she would sometimes write the final score of the game on the back of the stub to help preserve the memory.

She says she understand­s the arguments in favour of digital tickets - that they're more convenient and more secure - but something is lost when entry to an event re‐ quires only a code displayed on a smartphone.

"It's such a shame that something so simple has been just phased out," White said.

Some prefer the 'the old-school way'

Bailey says digital tickets have been available for years and the COVID-19 pandemic accelerate­d the shift to the point where tickets are now almost exclusivel­y distribute­d digitally.

He says, to his knowledge, ticket holders without a smartphone can still receive a paper ticket prior to the game by going to the team's box office on the day of the game, which is inconvenie­nt.

WATCH | Sports writer says it's OK to hop on the Canucks bandwagon:

CBC News contacted the Vancouver Canucks to re‐ quest an interview about dig‐ ital ticketing, but did not re‐ ceive a response before deadline.

Bailey believes the switch to digital has allowed sports teams to better control distri‐ bution and collect market da‐ ta.

"[It] enhances their infor‐ mation on their customer base and isn't that what every company wants to know? Who are their cus‐ tomers?"

He says he hears from corporate clients who feel of‐ fering physical tickets to a valued client or customer has a personal touch that doesn't come with transferri­ng them digitally.

"They kind of like the oldschool way where they can hand them a ticket," he said.

Clay Imoo, a YouTuber and self-described "Canucks superfan," says he welcomes the convenienc­e that comes with digital tickets.

He says for many fans, particular­ly younger ones, the switch to digital is only natural, given how tied they are to their smartphone­s for them, using a paper ticket makes as much sense as us‐ ing a rotary phone.

"They're used to doing everything - all their work, all

their purchasing - everything from their device," Imoo said.

Imoo says he prefers to collect jerseys and other memorabili­a rather than his old tickets.

White says she under‐ stands why people collect other types of sports memo‐ rabilia, but to her, ticket stubs have a unique appeal, rekindling memories of long bus rides with her father to Pacific Coliseum to watch '80s-era Canucks teams cap‐ tained by Stan Smyl.

"The hockey stubs are re‐ ally sentimenta­l to me be‐ cause … all the games I went to were always with my dad so there's this family bond," she said.

Ticket stubs as collec‐ tor's items

The sense of nostalgia that comes with old ticket stubs, and their growing scarcity, have led to growing demand from collectors, says one sports collectibl­es store owner.

"Old tickets have jumped up ... in value, just simply based on the fact that they aren't made anymore," said Sean Bowser, who runs the Great Canadian Sportcard Company in Port Moody, B.C.

"So significan­t events that happened, whether it be breaking a record or anything of that nature - the tickets are worth a lot of money."

Bowser says he recently sold an old ticket stub to the men's gold medal hockey game at the Vancouver 2010 Winter Olympic Games for $500.

He notes the shift to digi‐ tal means fans won't have such keepsakes in the future.

The NHL's Arizona Coy‐ otes recently played their last home game before relocating to Utah next season. A ticket to the Coyotes' final game at Tempe's Mullett Arena is the kind of memento some fans would covet, Bowser says, but in today's digital world "you aren't going to have a physical ticket for that any‐ more."

Imoo says while he's not one to keep ticket stubs, he has a few lying around - even if it's for an event he'd rather forget.

"I'm pretty sure if I had to look, I would find my Game 7 from June 15, 2011," he said, referring to his ticket to the deciding Stanley Cup final game that the Canucks lost to the Boston Bruins.

"I know I got that some‐ where in a drawer, but I'm not the type who will frame it," said Imoo. "Maybe it's be‐ cause we didn't win that game."

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