Concert ticket system is 'broken,' say artists. But some experts say targeting resellers isn't the fix

The way concert tickets are sold is "broken," according to a new letter signed by more than 250 major recording artists including Billie Eilish, Blue Rodeo and Fall Out Boy.

The letter, signed Thurs‐ day, voiced support for the Fans First Act, a bill pending in the U.S. Senate that would prevent speculative ticket sales when a seller does not have a ticket. It also would re‐ quire "all-in" pricing, outlaw deceptive websites and strengthen enforcement of penalties for bot usage to scoop up tickets.

"We are joining together to say that the current sys‐ tem is broken," the artists said in a letter to congres‐ sional sponsors of the legisla‐ tion.

"Predatory re-sellers and secondary platforms engage in deceptive ticketing prac‐ tices to inflate ticket prices and deprive fans of the chance to see their favourite artists at a fair price.

"Predatory resellers should not be more prof‐ itable than the people dedi‐ cating their lives to their art."

Other prominent artists who signed include Cyndi Lauper, Aimee Mann, Indigo Girls, Lorde, Green Day and Duran Duran.

"Buying a ticket to see your favourite artist in con‐ cert is like going through a gauntlet for too many Ameri‐ cans," said U.S. Sen. Amy Klobuchar, who is a co-spon‐ sor of the bill, in a statement on her website. "This is hurt‐ ing music fans and it's hurt‐ ing artists."

It's an issue lawmakers are looking at in Canada, too. Measures such as more transparency, prohibiting bots, and strengthening penalties have already been adopted in some provinces, CBC previously reported. In last week's federal budget, the Liberal government pledged to work with provinces to crack down on "fraudulent resellers and re‐ seller practices which unfairly drive up prices."

WATCH | How Quebec is trying to stop sky-high tick‐ et prices:

But as ticket prices soar, and resale prices soar even higher (tickets for Taylor Swift's Nov. 14 Toronto show go as high as $11,267 a pair on StubHub, for instance), some experts argue that the letter - and the U.S. bill - are unlikely to change much for fans. And they say targeting resellers isn't necessarily the fix.

The perception is often that artists feel they're being exploited or taken advantage of by the ticketing industry, said Shiraz Mawani, an inde‐ pendent ticketing consultant in Toronto. And he says he can empathize with their frustration.

"But at the same time, it's difficult to find a solution that really works. Because, at the end of the day, it's a sup‐ ply issue," Mawani said.

"There are only so many seats available."

Sales are booming

Live music sales are booming, according to Live Nation, which owns Ticket‐ master. Earlier in April, the company said in a filing with regulators that 2023 brought all-time highs in both atten‐ dance and ticket sales. This was powered by big stadium tours from artists including Taylor Swift and Beyoncé, Live Nation said.

Economists have pre‐ dicted that, this year, music fans will continue to see high prices for big-name artists.

One problem with the let‐ ter signed by the musicians calling for ticket reform is that it's directed at resellers such as StubHub instead of Ticketmaster and Live Nation, which hold the market share and "considerable control" in the industry, said Timothy Dewhirst, a professor of mar‐ keting and consumer studies at the University of Guelph.

"It's become pretty pricey to deal with Ticketmaster for a lot of the leading concerts that are out there," Dewhirst told CBC News.

Some artists have been vocally critical of Ticketmas‐ ter, calling out their extra fees and dynamic ticket pric‐ ing. Last year, The Cure's Robert Smith convinced Tick‐ etmaster to refund some of what he said were the "un‐ duly high" fees for tickets for the band's U.S. tour.

Some fans had com‐ plained that the fees essen‐ tially doubled the price of their tickets. In a post on X last year, formerly Twitter, Smith wrote that he was "sickened."

That was a "pretty notable gesture" on Smith's part, De‐ whirst said, but it's not one he sees some of the major artists out there, such as Tay‐ lor Swift, replicating.

"People are willingly pay‐ ing the high prices. She prob‐ ably figures, 'well, people are willingly able to do that, that's the going rate,' so to speak," he said.

WATCH | Robert Smith 'sickened' by Ticketmas‐ ter's fees:

Fix the Tix?

Venues and artist groups have formed a coalition called Fix the Tix, led by the National Independent Venue Association (NIVA), that is pushing for passage of the Fans First Act, which they say offers the strongest protec‐ tions for ticket buyers.

Stephen Parker, executive director of NIVA, said that bill is "the most fan- and artistfriendly ticketing legislation that Congress has ever intro‐ duced."

"It makes illegal the abu‐ sive, predatory behaviour from predatory resale plat‐ forms and ticket brokers," he said, and also calls for a na‐ tional evaluation of the ticket resale market.

But going after re-sellers, or more specifically, bad ac‐ tors in the reseller market, won't fix the ticket price problem, said Mawani, the in‐ dependent ticketing consul‐ tant. And limiting reselling could actually limit the sup‐ ply of tickets for people who aren't able to buy them dur‐ ing the pre-sale or the mo‐ ment they became available online, he added.

"This act that they're try‐ ing to push through does very little on the Ticketmas‐ ter side," he said.

"It could be a step in the right direction in terms of continuing the conversation around tickets and resale... but I don't know if this specif‐ ic bill is going to be the one that's going to change the world."

Ticketmaster told Reuters it backed bans on speculative sales and deceptive websites, as well as better enforce‐ ment of anti-bot legislation.

WATCH | U.S. Senate grills Ticketmaster over Taylor Swift fiasco: