Deme­tres

Designlines - - Food Dept. -

The Deme­tres dessert mini-chain, started on the Dan­forth in 1989, has long been known for its eclec­tic aes­thetic (and the best banana split in town). Af­ter Deme­tres’s own­ers hired min­i­mal­ism-in­clined Luis Coderque at Bruce Mau to over­haul its graphic im­age, long-time fans of the chain’s wacky type­faces and in­tense up­hol­stery choices might have been con­cerned. But one look at +tong­tong’s mas­ter­fully pretty ap­proach to de­sign­ing the new Down­town Markham lo­ca­tion will set their id­iosyn­cra­sylov­ing hearts at ease.

Bold pas­tel wall cut-outs rem­i­nis­cent of a Pac-man dream di­rected by Luis Buñuel dom­i­nate – play­fully ab­stract, though the back one looks a bit like a bunny. They’re backed by a flo­ral wall­pa­per that brings to mind Arno Coe­nen and Iris Roskam’s bril­liant work for the Rot­ter­dam Mark­thal, from a photo taken by Deme­tres’s HQ team, edited and pro­duced lo­cally by Roll­out.

The lat­est three lo­ca­tions of the 13-shop busi­ness have all made strong state­ments, mark­ing a de­sign re­nais­sance for the chain.

“We’ve been around for 29 years,” says Deme­tres founder and pres­i­dent Gary Theodore, who named the busi­ness for his ice cream–mak­ing great-grand­fa­ther. “Since we’re ex­clu­sively desserts and cof­fee, and not liquor or wine, we wanted some­thing mag­i­cal, where peo­ple could for­get the rigours of daily life, work or school.” Mis­sion ac­com­plished. TONG­TONG.CO; DEME­TRES.COM

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