Dreamer 2 Creator Business Magazine
Noticed on social media
Iknow it is on everyone’s mind, and as business owners, we are always looking to interact and communicate with our “ideal clients,” and really wanting to get noticed. Let us talk about just that.
With all the opportunities that we are exposed to, how do we utilize it all? How do we expose our company? How do we reach our dream clients? Let us dig into some ideas that have not only worked for me within my business but for many other companies.
For starters, don’t be shy. It is easier said than done, but it really will make a difference. Showing your face to your clients, customers and followers will grow a connection amongst your social media family. It gives them a face to put a name to and allows them to get to know you. For example, let them know you have two or three kids and running a business too. Show them a moment in the product design life; or how you package your orders; or what a day- in- the- life of your business looks like. People connect and feel closer and more intrigued by you when you can open up to them. Get full use out of the Instagram Stories or Facebook slideshows. Showing up is the best way to prove to your viewers that you want this as much as they do!
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ow that you are getting out of your shell Get active! And no - I don’t mean exercise or going out to the gym, I mean get posting at least once a day. Keeping your social media accounts up to date allows current and potential clients to see your work. Be proactive with letting customers know what you are working on; what is exciting within the business and for the future of your business. Build customer confidence in what they can expect from your dream business and make sure you follow through. If you are planning a giveaway, make sure you stick to your rules and deadlines. Or if you are having an exclusive sale, make sure you have enough potential product to cover the wishes of your customers.
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ome studies show that different times throughout the day are best for posting. For myself, I have found later in the evening works great. This way you can be seen by the mom who finally got her baby down for a nap, the shift
worker who is just about to crawl into bed or the husband who has finally got a chance to search for that perfect gift for his partner without them seeing. Determine what time of the day would be best for reaching the clients your business is targeting.
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long with actively posting every day is writing a little blurb to accompany it. Maybe something regarding what is happening in your life, the media, your area or a world issue where you can make a difference. Allow yourself to connect to outside world ideas in addition to ideas racing around your mind with your business. It can be difficult posting every day if you do not have a plan. Making a weekly checklist or schedule for your posts will help. Pre- planning the week will make your grids on Instagram flow, and your Facebook feels organized. Facebook has a section where you can schedule your posts and they will self- activate, even if your hands are four inches deep in moulding clay or that new recipe you have been egging to try, people will read. Catch their attention, make polls, ask questions, make your titles stand out. The more you connect, the more the world will see your social media activity.
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know you have moved on from school, and all that accompanies it, but researching for your business will always come in handy. It can be as in- depth or as simple as you would like. In terms of Instagram, so many people use hashtags to connect with their line of work. Whether it is using the city name, type of product, the branding you have created, your business name, or so many other options – your business needs you to connect. Allow your words to reach out to as many locations as you would like your business to be seen in. Post and share your business with local cafes, mom groups, or even the local paper ( whether it be online or in print) - get yourself out there and make connections.
Reach out and connect to other business owners who are hoping to reach out to new clients as well, and want to collaborate. Is there something that you can do together for an amazing “giveaway” or “limited edition” product. Connecting with other vendors within the industry that you are targeting can be beneficial to expanding the outreach. For example, a wedding decorator would benefit from connecting with a wedding coordinator and vice versa. Tagging each other, sharing each other’s stories and getting a chance to work together in some form will help expose both businesses within their clientele and followers. Building a strong rapport with vendors will, in turn, show for a pleasant rapport with clients. Social media is fantastic for being able to share and repost what is trending, and you want to make sure your accounts are amongst those favourite ones!! Having many vendors to work with will also build business owner bonds and can bounce ideas and concepts of each other. Who does not love creating something new and having a vision come to life with other fabulous business owners?
Although marketing can become costly, some choices are worth the investment as you grow your business. Branding your business shows your potential clients what your business is all about. Connecting with a photographer to capture images for your business will help expose you within the social media avenues. It is what will bring those major concepts to life. Not only will this project present a professional view to all your current and future clients, but it will also allow your social media accounts to flourish and match the perception that you want your business to have.
It may be the beginning of your business, a year into your adventure or even five years in, don’t be afraid to learn and try new things. Share your face, the face of your business! Do that live video that you have rerecorded at least five times because you feel like it is just not right. Click share! Post it! Get yourself out there and get so excited about the connections that are going to happen. Remember you are not alone in this adventure and having the social media family behind you is one of the best feelings within a business! You’ve got this!