Three Keys to Closing Any Sale

I use to really “suck” at all sales, I was horrible until I discovered three keys to closing any sale. In fact, it was the last piece I was missing in the puzzle that put a chokehold on my business.

ONE the prospect must trust you.

I am sure you have heard this, but prospects do not buy from people they do not like, know, or trust. How do you build trust? You do that by telling the prospect of your experience with the product or service. You can also do that through credibility (for example, if you are an author). If none of those are possible, tell why you got started in that industry. So, when I am talking to a potential client, I say why I got started in the fitness industry, and I am the author of the book, The Secrets to Success in Diet and Exercise: The Art of Keeping It Simple. My story is also very emotional, which connects them to me. The key is to form that emotional connection with the potential client.

TWO the prospect must trust your company.

If the prospect does not know about your company or has heard bad things about it, they will most likely not buy from you. The best way to get the prospect to trust the company is through credibility. For example, House Of Sweat Inc. has been in business for the last 6 years, serving more than 200 clients, or the leadership team’s combined experience is more than 20 years. When a prospect hears something like this, logically, their thinking is likely to shift to ‘the business could not be in operation that long without being good or have a track record.

THREE the prospect must trust your product or service.

How is this done? Simple, your product or service must deliver results. Without results, you have no business. Typically, I show prospective clients before and after pictures of current clients or have them listen to testimonials similar to their situation. I speak in their language and relate to their particular situation. This increases their certainty level.

So, the key is to have the prospect trust you, your business and product or service. If any of these are missing, you will find that the closing ratio will be all over the place. If you need help with this, feel free to reach out to me at and I will be glad to assist you.