Tim Hortons climbs in U.S. survey
TORONTO – Americans may be figuring out why their northern neighbours love their double-doubles.
Tim Hortons Inc., which claims to sell eight out of 10 cups of coffee in Canada, including those with two-sugars and two creams, broke into the top five of Zagat’s annual ranking of fast-food chains for the first time.
The coffee and doughnut chain, based in Oakville, Ont. ranked fifth in the “quick refreshment” category in an online survey released by New York-based Zagat Survey LLC, a unit of Google Inc.
That was up from 22nd last year, and behind Caribou Coffee Co. Inc.’s Caribou Coffee, Rita’s Italian Ice, Peet’s Coffee & Tea Inc. and Culver’s in the category, Zagat said in a statement. Tim Hortons also came fifth in both service and decor in the survey of more than 10,500 diners. A total of 274 companies were ranked in various categories.
“In my opinion, they’re definitely gaining recognition,” Brian Yarbrough, a restaurant-industry analyst with Edward Jones & Co. said by phone from St. Louis. “Is that the coffee? Is that the ice coffees and the smoothies and food all combined? But definitely, when you’re putting up some of the best sales numbers in the industry I’ve got to believe you’re gaining some share.”
Tim Hortons, which has been expanding its menu from its coffee and doughnut staples, has added an average of 69 restaurants a year in Canada compared with 28 a year in the U.S. since entering that market in 1986.
The chain, currently has more than 700 restaurants across 11 states and is in the process of adding 80 to 100 locations before the end of the year. It has 3,326 restaurants in Canada and sells about two billion cups of coffee in North America a year. New York this week.
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