Jumpstart helps kids realize their sporting dreams
What kid doesn’t love to swim, dance or play soccer, basketball, baseball or hockey? Not only are those activities fun, but research also shows that physical activity and access to sports for children leads to increased self esteem, strong leadership skills and improved school performance.
The reality is that one in three Canadian families can’t afford to enrol their sons and daughters in sport and recreational programs. That’s where Jumpstart comes in. The national charitable program is making a real difference in the lives of young kids from age four to 18, and its annual May Red Ball Campaign contributes to those efforts. The campaign’s slogan, “Together we can help all kids play,” couldn’t be more apt.
In return for a $2 donation at any Canadian Tire Retail, Sport Chek, Atmosphere, Mark’s or Canadian Tire Gas+ store, customers will receive a mini red volleyball or soccer ball throughout May. One hundred per cent of donations go directly to help deserving kids in each store’s community participate in organized sport and recreation.
Since Jumpstart launched in 2005, it has helped more than 570,000 (and counting) kids take part in 73 different activities. “Our vision is more than getting children involved in sports and recreation— it ’it’s to have a country where all kids have a chance to fulfill their dreams,” says Johnny Misley, the President of Canadian Tire Jumpstart Charities.
Jumpstart is unique in its ability to work in every community across Canada, with 332 local chapters built on the support from volunteers. These chapters work closely with more than 2,600 community partners to identify families with financial needs whose children would benefit from the programs. Jumpstart Ambassador and Olympic gold medalist Rosie MacLennan explains, “there are so many benefits to participating in sports, from gaining social skills to building great friendships. All kids should have this opportunity opportunity, which is why I believe in the power of Jumpstart.”
This year Jumpstart is proud to welcome Sport Chek and Atmosphere stores, to the family. Since these two banners came on board in January, they have raised more than $1,000,000 alone. Also, again this year we have support from a partner beyond the enterprise family Pita Pit who will also be offering Jumpstart red balls in exchange for a $2 donation.
“We’re giving children the chance to learn life skills, create lasting friendships and fulfill their dreams,” says Misley. “That’s the power of sport.”