Mercedes-Benz
Continuing a well-established tradition of excellence for the 2014 model year
...welcoming the redesigned E-Class family
With every new generation, the S-Class has introduced groundbreaking technologies and sophisticated systems that continue to revolutionize the automotive industry. The S-Class is not just a technological spearhead for Mercedes-Benz, but for vehicle development as a whole. This tradition of excellence was established with the very first S-Class, and we have subsequently brought to market such significant advancements as the airbag, ABS (Anti-lock Braking System) and ESP (Electronic Stability Program) with every new model introduction.
Our brilliant engineers worked tirelessly on three main development priorities for the 2014 S-Class. These included Intelligent Drive, Efficient Technology and Essence of Luxury. There are numerous impressive attributes that will allow the S-Class to set the benchmark in the luxury segment. For example, DISTRONIC PLUS with Steering Assist allows for hands-free semi-autonomous driving in traffic situations, while PARKTRONIC with Active Parking Assist automatically searches for suitable perpendicular and parallel parking spaces via ultrasonic sensors, and can take over control of the steering wheel to smoothly steer the car into a parking space.
Inside the luxurious cabin, the Drive-Dynamic multicontour front seats cradle passengers in ultimate comfort and offer the option of a heating function that creates the effect of a hot stone massage, while the standard Burmester Surround Sound System was precisely configured to the vehicle’s interior to ensure well-balanced and dynamic sounds that will envelop the entire passenger compartment. In addition, the new AIR BALANCE System provides the choice of four high-quality interior fragrances that can be selected according to personal preference and mood, and optimized filtering and special oxygen ionization further improves air quality while reducing viruses, bacteria and odours from outside air.
In July, we were extremely proud to host, in Toronto and the Muskoka region, more than 700 journalists from around the world for the S-Class global press launch. The picturesque roads provided an ideal backdrop to introduce the world to our new flagship sedan. This program marked the first trip to Canada for many of our international guests, and I can’t think of a better way to see a small section of our vast country than in an S-Class.
After spending some t ime behind t he wheel of t he new S-Class myself, I can unequivocally say that we have certainly achieved our objective to build one of the best cars in the world. Whether you are first drawn to its striking design that pays homage to its storied heritage, or the countless systems that effortlessly merge comfort and safety into an opulent form, the S-Class does not disappoint on any front.
The next-generation S-Class isn’t the only new addition to our impressive product portfolio for the 2014 model year. We are also equally excited to welcome the highly anticipated new CLA-Class to our family. Mercedes-Benz first established the four-door coupe segment with the stunning CLS-Class, and the new CLA-Class continues this pioneering tradition. From the black diamond grille with central star to the long hood, sweeping roofline and frameless doors, the CLA is designed to seduce at every turn. The 208-horsepower engine offers effortless power and exemplary fuel efficiency, and this exciting new model will provide outstanding value with a starting price of just $33,900.
Performance enthusiasts can also celebrate the introduction of the CLA 45 AMG 4MATIC. With one of the world’s most powerful four-cylinder engines developing 355 hp and 332 foot-pounds of torque, a newly designed 4Matic all-wheel-drive system and the SLS AMG inspired Dual Clutch transmission, the CLA 45 AMG 4MATIC is a ferocious addition to the AMG roster.
We are now also welcoming the redesigned E-Class family into showrooms, including the E 250 BlueTEC 4MATIC which will set the standard for fuel efficiency in the luxury segment. Whether you select the sedan, wagon, coupe or cabriolet, the new E-Class comes with distinctive styling updates that create an elegant and sporty look. In addition, significantly enhanced comfort features, upscale equipment and an exceptional level of efficiency further enhance everyday driving pleasure.
We are driven by a steadfast commitment to innovation, and this tradition is clearly reflected in every vehicle that prominently displays the three-pointed star. Without a doubt, there has never been a more exciting time to visit your local Mercedes-Benz dealership to acquaint yourself with our exceptional 2014 product range.