A guide to the season’s swimwear
Bold colours, metallics, sporty styles on trend
CHICAGO — Expect bold colours, metallic materials and sporty styles on beaches this summer in, surprisingly, more one-piece silhouettes.
Here’s a quick guide to this season’s swim looks:
THE FASHION
Patterns, prints, colours: Look for bold, solid colours as opposed to pastels or jewel tones.
“Definitely more vibrant,” says Marissa Rubin, People StyleWatch’s senior market editor. Also: Black and white, graphic details and writing or words, global prints and metallics in silvers, bronze, pewter and gold.
“It looks really great on bronze skin, the metallics really pop,” Rubin said.
Sporty styles: Fashion designers are looking to athletic brands for inspiration, Rubin said. Specifically: Zippers, mesh inserts or cut outs, neoprene material and rash-guard influences.
Versatile coverups: Traditional coverups are making way for multi-use garments, like jersey dresses that can go from “pool to barbecue or pool to picnic or out at night,” Rubin said. Other options: Shirt dresses or oversized men’s button-down shirts, caftans and tunics that hit mid-thigh or at the knee.
THE FINANCES
Return of the one piece: Sales of one-piece swimsuits have gone up. Data from market research group NPD show one-piece sales increasing 15 per cent from the April 2012-to-March 2013 period to the April 2013-to-March 2014 period.
One-piece sales netted $819.6 million during the 2013-2014 range compared with $783.9 million for two piece swimsuits, which saw a nine-per-cent loss.
“The one-piece has the ability to be able to contour one’s figure in a better way,” said Marshal Cohen, NPD’s chief retail analyst.
Mix and match: Women are increasingly buying a basic swim bottom that fits well and pairing it with multiple tops in different lengths and patterns.
NPD data show sales of $550.5 million for swimwear tops from April 2013-to-March 2014 compared with $368.7 million for bottoms.
“Women aren’t concerned as much anymore about having a complete matchymatchy outfit,” Cohen said.
“It’s perfectly OK to buy a $9 top and put it with a $20 bottom.”
Overall sales: The women’s swimwear market totalled $2.9 billion in sales from April 2013 to March 2014, according to NPD. That’s up slightly from $2.8 billion during the 2012-13 period.
Coverups saw a seven-percent increase in sales from the April 2012-to-March 2013 period to the April 2013-to-March 2014 period.