ROUNDUP : RECENT POSTS FROM CAPITAL IDEAS MEMBERS

Find the full posts on these members’ LinkedIn profiles. We’ll curate a selection every Friday in our LinkedIn group, Capital Ideas Alberta. To bring yours to our attention, email it to hello@capitalideasedmonton.com or post to LinkedIn with the hashtag #capitalideas.

From “The CEO, executive assistant or the hired help?” by Sharon A.M. MacLean, president at WorldGate Media (worldgatemedia.com):

“Studies increasingly report that executives (76%) would rather work today for a social CEO. MBA Central also found that 3 in 4 customers say a company is more trustworthy if its high-level leadership participates in social media.”

From “Taking your business social” by Alexandra Kulas, programs facilitator at Alberta Women Entrepreneurs (awebusiness.com):

“Any great online strategy includes focusing on social media. The issue with many business owners and decision makers is how to actually use social media in the most effective way to reach their target audience.”

From “Dropping the crystal ball” by Leanne Brownoff, business coach at Leanne Brownoff Consulting ( leannebrownoff.com):

“So, something happened this week, something that really frosted my parsnips, and it wasn’t the dip in the overnight low. I picked up a scent in the air that literally took my breath away. It was the acrid odor of defeat.”