Slow-selling Cadillac ELR pulled from production, GM confirms

General Motors has unceremoniously pulled the plug on the slowselling, plug-in hybrid Cadillac ELR.

Car and Driver has reported that production of the ELR apparently ended in February, after Cadillac chief executive Johan de Nysschen announced the company didn’t plan to give the plug-in hybrid a new lease on life in the form of a secondgeneration model.

However, Cadillac’s U.S. product communications manager, David Caldwell, only recently confirmed ELR production had stopped at GM’s Detroit-Hamtramck factory.

The Cadillac ELR’s success — or lack of it — is a bit of a no-brainer. The car is no doubt attractive, but it shares a portion of its underpinnings with the previousgeneration Chevrolet Volt. That, coupled with the steep $78,250 price tag for the base model before incentives, makes it easy to see why Cadillac sold so few of them. Only 44 ELRs found homes in Canada in 2014, followed by 25 in 2015 and just six so far this year.