Edmonton Journal

The latest social media sensation? The ‘shelfie’

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Smartphone owners practicall­y can’t resist posting on social media any number of photograph­ic selfies alongside a favourite tourist site, concert venue or, closer to home, a backyard garden or patio.

As HGTV.com, Vogue and blogs such as Jezebel have discovered, the latest trend in such photo-documentat­ion moves into a more intimate perspectiv­e from home dwellers — namely, pictures of people’s bookshelve­s ... or better known as “The Shelfie.”

Shelfies involve creating pictureper­fect arrangemen­ts on homeowners’ bookcases and shelves which you can then post to Instagram, Facebook, Twitter, Pinterest, etc. In an interview with Vogue, California interior designer Windsor Smith likens shelfies to “curiosity cabinets, a window into what you are thinking, where you have been, and where you wish to go.”

Such esthetic savvy doesn’t solely mean how one arranges books, knick-knacks and other shelf-worthy items. There is an art involved, HGTV.com’s Erica Reitman says.

“Great shelfies are really about mastering one concept: the style vignette.” Smith, for instance, arranges her shelfies using colour coding, layering and stylizing the area outside the shelf. “Mementos, sculptures, frames, elements from the garden, small paintings, collection­s of coral and shells — all of these work brilliantl­y on shelves.”

Great shelfies are really about mastering one concept: the style vignette.

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