Edmonton Journal

Providers tussle over regulation­s to prohibit call traffic

- EMILY JACKSON Financial Post ejackson@postmedia.com

TORO N TO Small and large telecommun­ications providers are facing off over whether Canada needs regulation­s to stop traffic pumping, a practice associated with free conference call lines and adult entertainm­ent lines.

BCE Inc. and its subsidiary Northweste­l called on the Canadian Radio-television and Telecommun­ications Commission to create a nationwide standard to deal with the tactic that involves artificial­ly directing call traffic to areas with high terminatio­n fees — the fee a long-distance carrier pays to the local carrier to deliver the call — and sharing the revenue with the company providing the “free” conference call.

Under Bell’s proposed scheme filed with the CRTC, it wants to ban revenue sharing designed to encourage traffic pumping. It would be up to a local carrier to prove it isn’t traffic pumping or the incoming call carrier wouldn’t have to pay them. U.S. regulators have already establishe­d similar rules, Bell noted, adding its proposal would help avoid “whack-a-mole” enforcemen­t.

The traffic-pumping issue bubbled to the surface late last year when Rogers Communicat­ions Inc. accused Iristel of working with a call-in radio service to send traffic to the Northwest Territorie­s where terminatio­n fees are 40 times higher than the rest of Canada.

It asked the CRTC to step in, stating it might have to exclude the North from unlimited long distance plans if the practice continued. Iristel denies any wrongdoing, though the CRTC has yet to rule on the matter.

Shaw Communicat­ions Inc. supported Bell’s proposal outright, with Rogers Communicat­ions Inc. and Telus Corp. also backing the spirit of the regulation­s but not the exact enforcemen­t proposal, according to documents posted online.

But smaller providers, including the Canadian Network Operators Consortium Inc., have urged the CRTC to deny Bell’s applicatio­n in full.

Bell did not provide any evidence there is a broad issue to be addressed and could only come up with one example of a traffic pumping allegation against Iristel, CNOC submitted to the CRTC.

“Even then, Bell admits that the assumption­s on which its single allegation is based are ‘not determinat­ive’, and that the increase in traffic ‘has not resulted in significan­t funds being paid to Iristel,’” according to its interventi­on.

Under Bell’s proposed prohibitio­n, it would be able to penalize operators such as Iristel based on allegation­s without a regulator stepping in to determine whether the accusation­s were true, CNOC stated. .

Traffic can increase for legitimate reasons, such as a new customer that provides call centre services, CNOC noted.

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