WestJet nabs world records for giant stunt in Utah desert
WestJet claimed two world records Wednesday for building and illuminating a kilometrewide wheel in the Utah desert that showed a prize-winning seat number on its flight to Las Vegas from Toronto.
The company, known for unusual marketing events, created what it described as its biggest stunt to celebrate its 21st anniversary, according to a company news release.
The project, which required six months of planning and took six days to build, broke Guinness World Records for greatest light output in a projected image and for largest circular projection.
The wheel was 785,398 square metres in diameter and reached 4,666,000 lumens — breaking the previous record of 4,264,346 lumens.
The winner received a package including a US$2,500 shopping spree at the Forum Shops at Caesars, a two-night stay at the Venetian Las Vegas and two tickets to Cirque du Soleil.
However, a new survey released by consumer research company J.D. Power ranks WestJet third in customer satisfaction out of four low-cost North American carriers.
The airline received 723 points on a 1,000-point scale, less than the 740 average. It was behind Southwest Airlines and JetBlue Airways, but ahead of Frontier Airlines.
Air Canada, with 709 points compared to an average 784, was last among five traditional carriers, beaten by Alaska Airlines, Delta, American and United.
The survey involved 11,015 passengers who flew between March 2016 and March 2017.
Despite the bad publicity recently received by United after violently removing a passenger who had been bumped from his flight, J.D. Power said airline satisfaction is at an all-time high, mainly because of lower fares, better on-time performance and fewer lost bags.