Edmonton Journal - - FP EDMONTON - Hol­lie Shaw, Fi­nan­cial Post

Alix Box, a for­mer Holt Ren­frew and Star­bucks ex­ec­u­tive tapped to spur a turn­around at cof­fee re­tailer Sec­ond Cup, has abruptly left her role as chief ex­ec­u­tive. The news Wed­nes­day came just two days be­fore the chain’s an­nual meet­ing of share­hold­ers and three years af­ter Box joined the strug­gling cof­fee seller, founded in 1975. Her de­par­ture is ef­fec­tive im­me­di­ately. Box was cred­ited with fresh­en­ing up Sec­ond Cup’s store de­sign and re­viv­ing its menu. Af­ter she joined the com­pany in Fe­bru­ary 2014, the cof­fee re­tailer out­lined a plan to drive up ef­fi­cien­cies in the busi­ness and raise new cap­i­tal as it cut head of­fice em­ploy­ees and rene­go­ti­ated agree­ments with its fran­chisees. But Sec­ond Cup, with 290 lo­ca­tions in Canada, is still fac­ing in­creas­ing com­pe­ti­tion from ri­vals such as Star­bucks and restau­rant op­er­a­tors such as McDon­ald’s.

Alix Box


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