Bumper-to-Bumper burger break

Burger King is planning to start a service that delivers its hamburgers to drivers stuck in traffic in Mexico City, Sao Paulo, Los Angeles and Shanghai. The fast-food giant began a pilot program in Mexico City last month using an app that recognizes voice orders and uses real-time location to bring food to drivers in motion. Gustavo Lauria, chief creative officer of We Believers, the ad agency behind the campaign, said Burger King is still refining the service proposal, including how to avoid some obvious traffic violations observed in the original ad, like navigating between lanes to hand the order to the driver. One key issue is the delivery has to be made within a three-kilometre radius of the customer to guarantee the burgers and fries arrive hot and that the beverages are cold. Its owner, Restaurant Brands International Inc., is struggling with results.