Polestar dealership coming to Montreal
Polestar — Volvo’s tuning arm turned full EV manufacturer — is opening its first dealership in North America, and the premiere store will be in Montreal.
Automotive News reports the Swedish brand, now owned by Chinese company Geely, will open its first retail store on Groupe Park Avenue, in Brossard, Que., near Montreal.
Hugues Bissonnette, a Quebec native, has been appointed the brand’s Canadian manager. Hugues was most recently the director of sales operations for Volvo Cars Canada; now he will spearhead all of Polestar’s Canadian commercial efforts.
“Hugues has the right skill set, developed over time working in both the Americas and Europe, and I am confident he will have great success launching Polestar in Canada,” Gregor Hembrough, head of Polestar in the Americas, said.
The company calls the dealerships “Polestar Spaces” and this latest Space will be run in partnership with Groupe Park Avenue, which runs 18 auto dealerships split between 12 different brands. The Polestar dealer will have no inventory, however; the vehicles will be made to order.
On top of this principal Space, there will also be smaller retail Spaces in high-traffic areas closer to downtown that can house two or three cars and a few no-commission product specialists and demonstrators.
Polestar Montreal will open in 2020, and will be followed by
Polestar Spaces in Toronto and Vancouver before making its way down to the U.S.