Wolfe Cadillac evolves narrative for iconic brand
Edmonton dealership will soon become home to new LYRIQ EV
As a fourth- generation Edmonton business, it should be no surprise that the staff at Wolfe Cadillac treats everyone who comes through the dealership’s doors like family.
“Being family- run is a badge of honour that we wear proudly,” says general sales manager Jason Barr. “Because it speaks to our DNA and how we approach every conversation we have with our customers and how we operate within the Edmonton community. We treat everyone like family.”
Edmonton’s premiere Cadillac dealership, which had already become a volume leader for the brand just a few years before moving into its current location at 17820 Stony Plain Rd., is also helping open the doors to an iconic luxury automotive experience.
Combined with representing one of the most diverse lineups in the automotive nameplate’s storied history, Wolfe Cadillac offers the only standalone facility in Edmonton dedicated to the Cadillac brand.
With entry points in the low $40,000 alongside flexible lending terms, just about any driver can now get behind the wheel of a new Cadillac, says Barr.
“Vehicles such as the XT4 and XT5 crossovers offer never-seen-before access to the brand. Yet they still come with the many creature features and high quality that drivers have come to expect
from a Cadillac,” says Barr, notingwolfe Cadillac also offers a vast selection of certified pre-owned vehicles with many still coming with warranty coverage.
In fact, the auto brand’s family is about to grow with Cadillac making a muchanticipated splash in the electric vehicle lineup with the all- new 2023 LYRIQ arriving at Wolfe in the coming months.
Offered initially as a single- motor rear- wheel drive — with all-wheel drive available in early 2023 — the spacious and surprisingly peppy five-passenger SUV comes built on a dedicated Ev-architecture and offers a driving range of more than 500 kilometres on a single charge.
“Everyone’s excited about Cadillac entering the EV market,” says Barr. “The way it feels, the way it handles, the way it’s built – the LYRIQ will benchmark this segment. And with it joining the ranks of other vehicles like the iconic Escalade, we feel we have a lineup that offers something for just about any type of driver.
He adds that he’s excited to see the LYRIQ add another chapter to Wolfe Cadillac’s quickly developing story as a destination of choice for Edmonton drivers.
“We’ve got world- class customer service, industrybest knowledge, we partner with numerous community groups, and we offer a product line that is really the ‘Cadillac’ of the automotive industry right now,” he says.
Visit wolfecadillacedmonton.com to learn morewolfe Cadillac, including information about the LYRIQ and the entire Cadillac’s lineup.