ON- SET

At the shoot in July, Desro created the minimalist mood for the campaign, which was shot by Montreal photography duo Leda & St. Jacques and modelled by Zoé. “I wanted the shots to be bold and magazine-worthy,” explains Desro. “We’ve worked with Leda & St. Jacques for years at the magazine, and they have a strong fashion eye. Zoé was the ideal model because she’s relatable—and fun!”