CONSIDER ME CONFIDENCE IN A BOTTLE

“There’s a sensuality that comes with fragrance and a power that it has on other people,” says Blake Lively, the glam face of my campaign. Lively understands that a beautiful perfume like me totally changes the way you feel about yourself. “[Première] says you have strength and are happy in your own skin. It’s for the woman

I’ve always wanted to be.”

Gucci Première Eau de Toilette Spray ($119 for 75 mL). For details, see Shopping Guide.