ELLE (Canada)

NEW LABEL WE DESIGN LAB

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Meet your new go-to for instant wardrobe updates: Design Lab, a private label launching at Hudson’s Bay this season, offers up to 50 new trend-driven style staples per month, making it easier than ever to look like you just stepped off the runway. (Kendall who?) Here’s the best part: The majority of pieces, including footwear, are priced at under $100—so, yes, you should get both the printed jumpsuit and the gingham sundress. ■

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