ELLE (Canada) - - Beauty -

Celebs like Jour­dan Dunn, Cate Blanchett, Mar­got Rob­bie, Tay­lor Swift and Kerry Wash­ing­ton all love the long bob, or “lob.” Danilo, celebrity hair­styl­ist and global am­bas­sador for Pan­tene, an­a­lyzes the hair­style’s en­dur­ing ap­peal: “The lob is hav­ing a hair spa mo­ment—all that om­bré and flatiron­ing—and your hair looks healthy again. The sim­plic­ity of the lob is also very at­trac­tive. It re­lays a cer­tain level of con­fi­dence. It’s prac­ti­cal; you can wear it com­pletely straight or let it out or set it. It has that ver­sa­til­ity. You can part it on the side or in the cen­tre. Your hair can be a crazy mess, but with that blunt line, it looks seam­less. It echoes ‘good’ all the time. My favourite length for a lob is the col­lar­bone—what I call ‘1970s glam­our’— be­cause it’s more ver­sa­tile. You can put it up in a knot or you can even add hair if you want to go that route. It’s easy. It makes sense. Why not have a trend where hair is pretty again?”

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