ELLE (Canada)

A BUZZWORTHY BAG

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Two family gardens in rural Ontario inspired the latest collab for Holt Renfrew’s socially conscious H Project shop. Alexandra Weston, director of brand strategy for Holt Renfrew, credits her family’s Caledon farm, while Ela handbag co-founders Ela and Martin Aldorsson cite Ela’s mother’s sprawling garden near Cambridge. Both played key roles in inspiring the idea for the ranunculus-print canvas and vegan-leather Editor’s Pouch. “Our garden keeps my family close to food and bees,” say Weston. “We have a veggie garden, as well as a flower garden that we grow specifical­ly to attract bees,” she says. The bag, which was created in partnershi­p with Burt’s Bees, comes with three of the brand’s new Lip Crayons (Carolina Coast, Hawaiian Smolder and Napa Vineyard). Only 2,000 limited-edition bags will go on sale at Holt Renfrew on May 1—and, thanks to the backing of Burt’s Bees, 100 percent of the $50 price tag will go to the non-profit Pollinator Partnershi­p Canada, which works to protect pollinator ecosystems. “I like to think of the pouch as a flower party you can take from day to night,” says Ela. “It celebrates the environmen­t that bees thrive in.”

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